In the post-epidemic era, how do part-time vendors choose products? How do they find the right track for themselves? How do they keep up with the times in their operational thinking?

Background introduction: I am a post-00s who graduated in 2022. I came into contact with Zhiwubuyu in 2023-2024, and through reading a large number of posts, I learned various knowledge, skills and tricks that the existing company training system could not teach me and that the old employees would not easily reveal.

Now I am working in the red ocean 3C category, adhering to the white hat approach, insisting on combining on-site operation + off-site promotion. The above is the background. The following is a summary of my training article for newcomers in the first person tone


Starting this week, I will share with you some awareness and rhythm of promotion.

The method I use is to follow the step-by-step approach I have taken in the past two years. I will send you the excellent articles and posts I have read, and you can read them and take notes on your own. I will not assess your notes, but the purpose of taking notes is to review yourself. I have understood a new advertising model on my own before. In the beginning, I discovered that this model was very strong. In the middle term, I slowly gave a reasonable explanation for why it was strong. Finally, I can also point out the shortcomings and deficiencies of this model.

If you still agree with the notes you wrote after a few years, it means that you may have made little progress and need to make adjustments, so you need to review them yourself by writing a word document.

There is no time limit for completing the study and training released every day. Just arrange a reasonable balance between your daily life and study this week.

Part I
https://www.wearesellers.com/question/92707

Part II
https://www.wearesellers.com/question/74461

These are the first two articles in the series of courses on promoting new products on the site. You should study these first.
First lay a good cognitive framework for thinking, so that subsequent learning and practice can be more effective.

Before learning advertising strategies and advertising framework models, first understand what category your product is in.
And xx product belongs to the red ocean category.

"Blue ocean" refers to a market area that is undeveloped or has relatively little competition.
"Red Ocean" represents a known, highly competitive market where there are already a large number of competitors and market share has been divided up.

The Red Ocean category means that if you want to use white hat methods to put ads on the natural homepage of American sites, it is almost impossible without spending tens of thousands of dollars.

As a result, most small and medium-sized enterprises cannot achieve this goal in their advertising strategies unless their products have particularly great advantages.
So when you read an article and see a blogger write about some advertising methods for a small blue ocean category, you should judge for yourself whether this may not be applicable to your category.

No 2.1

• Part I
  https://www.wearesellers.com/question/75677

  
  

• Part II
  https://www.wearesellers.com/question/89218

  
  

• Part III
  https://www.wearesellers.com/question/90325
  This is the first three articles in the series of courses on the basics of on-site advertising.
  
  

At the same time, the leaders asked us to give full play to the innovative spirit of young people who are not bound by past experience and rules, and not to learn too much from the stereotyped advertising methods of old employees. I also explained and created a brand new advertising method on my own before reading other people's posts.

Supplementary series, but leak-picking ads are not suitable for new products. The definition of leak-picking ads is to use a suitable lower CPC to obtain orders in a large traffic pool. To make an inappropriate analogy, it is like using bait (cpc) to fish (obtain orders) in a pond (traffic pool). Leak-picking is to use some not-so-good leftover bait (low cpc) to catch fish occasionally. According to practical feedback, the effect is not bad.

How to get leaked ads:
Set up 4 automatic ads, open only close, related, broad, and similar; set the bidding mode to only reduce; set CPC to 0.2-0.4 according to the understanding of the product (for example, the recommended bidding for product automatic ads is 0.7-1.1). Then let the ads run for 4-8 weeks, and according to the feedback data, turn off the ads that do not generate orders, and only keep the ads that generate orders. Because of the low CPC, it is more effective to extend the advertising cycle as much as possible to see the data.

During the running of the advertisement, it can also be optimized, and the CPC can be adjusted within an appropriate range. The overall adjustment is to lower it, but it also needs to be adjusted according to market conditions. Sometimes the CPC will be increased to gain exposure. After all, without traffic, you can't even get in, and it's useless to have a low CPC. The logic is to use the lowest CPC that can get traffic to run leak ads.


No.2.2

How to choose long-tail keywords for advertising

• In-depth analysis of the application of ABA popular search terms in operations
  https://www.wearesellers.com/question/87981

  
  
  

• How to efficiently select keywords? Practical teaching from a senior Amazon operator
  https://www.wearesellers.com/question/90155
  

I will send you articles and learning materials step by step according to the plan of how I learned when I first entered the industry. I will neither rush you to make progress nor ask you to study outside working hours. I will just send you learning materials on a regular basis.

Because everyone learns at different speeds, some people can learn just by listening to the teacher once in class and can find exercises to do by themselves; some students have to preview and review in order to be like the former.

I have no way of knowing other people's learning speed, I only know my own, so after I send you the learning materials and posts, if you don't have time to read them, you can record them yourself, and then arrange your own study when you have time. If you think the article is very thorough, then read it several times. Maybe a novice can only get the understanding of an experienced person after reading it once. This is the third time I have posted an article

No 2.3

Advertising budget and bidding

• How to set BID bidding for Amazon's new campaign? (For reference only)
  https://www.cifnews.com/article/52390?ivk_sa=1024320u
  

  
  

• The logic of budget collection and release during advertising promotion
  https://www.wearesellers.com/question/77436
  
  
  

No 2.4

Advertising data report

Advertising data report, which downloads the SP promoted product report every 14 days, is used to visually compare daily data.
You can graduate only if you can look at the data report and analyze what you want, and modify the data rows and formulas to reflect the data you want. Fancy charts and curves are not necessary, just return to the point that the report directly reflects the data.

• Advertising data report analysis - the end point of e-commerce is data application. The core of data analysis is to know what you want, and then break it down step by step to find the smallest element.
  https://www.wearesellers.com/question/52255
  
  

• I would like to share with you the Amazon data analysis report template used by a certain company in Shenzhen (suitable for small and medium-sized companies without ERP)
  https://www.wearesellers.com/question/90213
  
  
  
  

No 2.5

Difficulties in expanding advertising traffic and placing advertisements

Keep in mind that your position is in the red ocean category of small and medium-sized sellers, so be cautious about spending on big words and control your budget.

The difficulty of advertising. There is really no secret on the operational side. I hope you who are lucky enough to meet me can get the results you want from my sharing.
https://www.wearesellers.com/question/81792

Is there really a model for Amazon advertising? If not, how can one be created that can be used by most people?
https://www.wearesellers.com/question/37590

Product placement - the overlooked traffic opportunity
https://www.wearesellers.com/question/93157


No 2.6

Three 10,000-word long advertising study articles
There are many essences, so it is more difficult to learn. Please arrange your time to read it all at once.
12. [Long article, beware] In the past two and a half years, we have summarized the three major advertising misunderstandings of sellers
https://www.wearesellers.com/question/86208
13. Full text: A 10,000-word article to help you fully understand display promotion ads
https://www.wearesellers.com/question/95665
14. Lay a solid foundation and fill in gaps
https://www.wearesellers.com/question/101759


No 2.7

Advertisement
15. How to understand the “metaphysical” phenomena in Amazon advertising?
https://www.wearesellers.com/question/68693
16. What is the essence of Amazon CPC advertising? - Why is my CPC so much higher than that of my competitors?
https://www.wearesellers.com/question/62856
17. Analyze the important factors that affect Amazon keyword rankings - "pit production". Welcome to discuss together and wish everyone to become stronger
https://www.wearesellers.com/question/46757
18. If you want to master Amazon CPC advertising, you also need to understand these - advertising matching methods and principles
https://www.wearesellers.com/question/39962


No 1.2

New product promotion series of articles

3. The underlying logic and implementation method of Amazon’s recommended traffic
https://www.wearesellers.com/question/74242

4. In fact, there is no efficient way to advertise on Amazon. All you can do is compete with capital! Here is a brief analysis of the promotion methods of three products in the Red Ocean category.
https://www.wearesellers.com/question/80667

Thanks to the above writers. If you don’t want me to quote the article, please contact me to delete it. In addition, if you have read more classic articles, you are welcome to add them in the comment area. I may not have included them because I didn’t find them or haven’t read them.

I wish you all can grow into your ideal self!