Regarding 2024, will there be new opportunities for cross-border transactions?

The year 2023 is coming to an end

This is a year of chaos among major cross-border platforms

Domestic Internet platforms are optimistic about going overseas

Pinduoduo launched Temu, and its market value soared in the third quarter

Tencent is eyeing the financial sector, entering the market as a payment platform with a large amount of subsidies

The first wave of ByteDance’s overseas data exploded

Scared the US government into imposing restrictions

After the lifting of restrictions

TK opens the Shop function

Sellers who opened stores first have seen a surge in orders

(Seating list of the cross-border platform bosses that are popular online)

2023 is drawing to a close

Will there be new opportunities in 2024?

Let me first state the conclusion: videos are bound to replace images and texts, and video e-commerce is bound to rise .

The biggest reason for this conclusion is: trend . Human development is based on convenience, and many trends are irreversible. Just like instant noodles, we never thought that takeout would become a direct competitor.

The same goes for cross-border platforms . The traditional e-commerce shopping model is bound to be subverted, and video will be the next opportunity.

In fact, there have been initial clues from data leaks. When TK just entered the cross-border market, it had already caused a big stir. The US government was worried that public opinion would be controlled, and partially banned TK on the grounds of privacy.

As soon as the signal was unblocked, TK began to move forward in big strides.

Let’s first take a look at what the sellers in the big selling circle say: “Products that cost a few dollars TK still have considerable orders, several thousand orders a day”, because everyone in the group often helps each other, Seller A directly said that if he needed the top three products, he could get them.

After the policy was lifted, ByteDance started to sprint across the board, setting a GMV target of 50 billion US dollars for 2024. This is double the figure of 20 billion US dollars this year. Everyone can't help but wonder, where will the additional 30 billion US dollars come from?

The editor speculates that the focus is on the US market. This is not a fantasy. Let's take a look at the current situation of TK Shop in the US: the daily GMV is 14 million US dollars, which has skyrocketed more than 40 times compared to May this year.

According to this trend, if we want to achieve our goals next year, the focus will be on the US region.

Just a few months after opening Shop, a large number of users have poured in. For Amazon sellers, there are inherent advantages.

1. The goods are in the United States . TK Shop has time requirements for delivery, and only pallets in the United States can meet them. TK Shop is equivalent to a sales channel of Amazon, and no additional inventory is required.

2. There is an advantage of platform endorsement . For example, the tooth paste product that is very popular on TK Shop (video shooting and editing, one-stick whitening), a Xiamen seller shot a video and sold 30,000 orders, but because there is no relevant review of beauty products, the link was removed, but the video still exists. Guess what happened. The Amazon store of this tooth paste seller actually sold a lot of orders! !

At present, Amazon is still the most trusted e-commerce platform for American customers. So after the video went viral, the number of orders on Shop increased, and the Amazon search index doubled. So even though the link to the tooth patch was removed, the video was still there, and users would directly place orders on Amazon. Specifically, there was no operation on Amazon, but suddenly the orders increased. This overwhelming wealth was brought by the video.

A group of people who were the first to try it have already opened shops and enjoyed the first wave of traffic dividends. A seller in the beauty category said: "Now is the stage of influencers bringing goods. We will send a product to 50-100 influencers. After they shoot videos, some bloggers' videos go viral, which brings a sudden increase in orders."