Walmart completely removes GMV threshold, Walmart+ membership surges by 20%

According to many cross-border sellers, when Walmart e-commerce first entered the Chinese market in 2021, it preferred large sellers with an annual GMV of 3 million yuan or more. Later, it was repeatedly relaxed to 300,000 yuan GMV, until this year, the GMV threshold limit was completely lifted .

This news means that Walmart, as a latecomer, is targeting the market share of overseas e-commerce platforms, mainly Amazon. It is worth mentioning that in Walmart’s latest financial report, e-commerce net sales accounted for 48% of Walmart China’s total net sales in the fourth quarter, with a growth rate of 70%.

In fact, the variables encountered by the cross-border e-commerce industry this year are not small. With the entry of TEMU and the start of TIKTOK's North American stores, it can be seen that the e-commerce platforms are about to start a war; and Walmart allows small and medium-sized sellers to enter the market to operate, which also shows that the market situation is constantly intensifying; now it also shows Walmart's choice of sellers. At first, it only emphasized GMV, but now it requires product selection and other capabilities.

For the platform, supporting the growth of high-quality sellers is undoubtedly a win-win situation. Just like ANKER and Amazon, there are many well-known names among the merchants currently promoted by Walmart, such as Savi, Aoki, Santai, etc., which were once big sellers in South China City.

With the rapid growth of e-commerce, Walmart is still a little slower than Amazon. Since it started trying e-commerce in 1996, Walmart has not kept up with the pace. It was not until 2010 that Walmart invested in and carried out activities in e-commerce. However, in today's era of rapid growth in online consumption, it is not impossible for Walmart to catch up and surpass. In 2021, Walmart surpassed Amazon in the grocery field where it excels and became the largest online platform. Walmart was also once considered the company most likely to compete with Amazon.

I remember that in early 2021, Walmart launched a delivery plan similar to Amazon FBA, WFS, for sellers outside the United States. The platform is responsible for the warehousing, delivery, and handling of customer service, including returns and refunds. In 2022, the entry time of Walmart advertising and WFS was shortened, and a series of online promotions were launched, catching up with Amazon's Prime Day. We are saying that Walmart's latecomer is not without a chance to surpass Amazon. The goal is clear, Walmart is coming in full force, and it seems that the goal is to seize Amazon's position. I am still optimistic about the development of Walmart.