See how big sellers deal with Black Friday and Cyber ​​Monday? (Practical)

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Article 73

This is from a post on Zhiwubuyan, which is a big seller. They have already made plans for Black Friday and Cyber ​​Monday. Here are some for your reference:

Sales team : Except for the staff who directly contacted the US team, all others were adjusted to the second shift. During the darkest and most critical moment, except for some keywords that can be used for the festival, all new products and optimizations were stopped. The main tasks were two : one was to ensure the normal progress of all deals during this period; the other was to adjust the review score and rhythm. You know, any listing with FBA inventory more than 5 times the usual day and overseas warehouse inventory more than 3 times the usual day, how terrible it is to have the review lowered at this moment.

 
Advertising team : 2 shifts 24 hours a day, backbone members all work night shifts, CPC budgets are generally increased by 3-500% to meet the challenge, and the prerequisite is that costs are under control.
 
Promotion team : All shifts were changed to mid-day and night shifts to connect with the US team for a week. They confirmed the posting time of the target site, the rhythm of hype, and other arrangements with the moderators and editors of each site in advance, including slickdeals, retailMeNot, reddit, sds forums, dealsplus, techbargains, bizrate... Several group leaders directly got the phone numbers of all moderators and editors to prevent network communication bugs. The budget of the group responsible for EDM this time exceeded 12 million emails, the target reach rate was 87%, the 36H click rate requirement was 15%, and the conversion rate requirement was 89%... This was deduced based on last year's data.

Backstage reply: deal, you can receive the deal website and the strategy to cooperate with the deal website

The emergency response team includes the rapid handling of malicious classifications (adult products, pesticides, etc.) and malicious complaints, which we call the anti-terrorism team. The intellectual property emergency response team is led by our boss. A month ago, we completed the official visit and demand statement. This time, we directly connected with the Madrid official, as well as local law firms in the United States, Europe and Japan (paid), and then asked the official manager to stay in the company from this week. The United States has already arranged two official managers to stay in the company. They are said to be two black-skinned Mexican girls. . . Hey, our team boss has been in online meetings for 7 consecutive days. He only yawns when he is at work. Another reason for his hard work is that he has been doing one-on-one communication with the top sellers in the same industry for a month. I hope everyone will not play pranks on each other.

 
As for the logistics team , those who stayed in the domestic factory continued to maintain a tense state every day, while those who were not in the factory's overseas warehouse went to pack and prepare goods to replenish the stock at any time, and hired a group of black temporary workers.

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