Teach you how to optimize keywords step by step (there are benefits at the end of the article)
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If the market of the product itself is very small and the traffic is also small, then it is really difficult to make it. You need to see how big the market capacity of the product is. For products with a small audience, find its precise customer group. Find a listing that sells well. Its title must have something to recommend, but don't copy it. For example, the largest search traffic on Amazon is the recommended bottom of the list and the associated traffic. The software I use is Scientific Seller, which I think is the most accurate because its data is calculated by Amazon. Amazon search keywords Enter a core keyword, and many words will appear below Amazon. Put the first word into Scientific Seller and see other related words that will appear. In this way, you can get many keywords in a cycle. And this keyword is still relatively accurate. Use some long tail word tools After using the software to find the keywords, we need to see if anyone actually searches for them. We need to know its three indicators: monthly search volume, advertising fees, and degree of competition. We must refer to the sellers who rank higher than us and see how they do it. Observe your competitors It is well known that the greater the search volume, the more opportunities for display. We usually observe competitors with relatively high search volume. However, if the search volume is less than 10,000, it is not very meaningful, because the traffic is particularly small and cannot bring you conversions. The search volume must be combined with the search results. Generally, a few keywords are placed in a day, and never pile up keywords all the time. When new products are launched, if we compete for the search volume of those special words, we may not get the opportunity to display. Keywords should be laid out step by step In the early stage, you must use more long-tail keywords, because they attract more accurate customers. Since he is willing to enter so many words to find your product, it means that he does have a tendency to buy this product. Keywords should be separated by spaces, and do not repeat keywords, because it is only captured once. Be sure to fill in synonyms related to the product, and you can also fill in words related to product quality. Some listings have many small category rankings under them, this is because Amazon has assigned it. When uploading products by ourselves, some comments clearly show that others have them, but we can't find them ourselves. This is because Amazon will classify your product under a certain category of comments based on a certain word of yours, so some products will have several categories. When should keywords be optimized? If your interest sales are increasing every day, you'd better not touch it. However, if your interest sales are not very good, you need to optimize. For the same set of keywords, broad and precise are separate. If it is the same set of keywords, you can manually broad and precise in the same. Later, track the keyword ranking. If the keyword ranking is rising and the order volume is also rising, then see which keyword affects your order. If the conversion rate is low, you need to consider whether the keywords are accurate. Sometimes the price will affect the conversion rate, but we should promote that you get what you pay for, so that customers will have a shopping intention due to the high price. Our products are better than others, that is our own feeling. We must express and show the buying points and advantages. Customers will not look at things so carefully when buying, so when two identical things are put together, you must let others know why they should choose you. Customers do not study products so deeply. There were orders before, but they have been placed intermittently since then. You need to check the background data to find out what exactly caused the lack of orders. All five boxes of keywords must be filled in, and don't just fill in the first line, thinking that 250 characters are enough. |
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