Some of the cool things about Amazon's flash sales

Today I will mainly take you to understand the factors of on-site flash sales, the principle of the flash sale progress bar and the off-site flash sale preheating.

Nowadays, people participate in flash sales with more of a gambling mentality, often spending $150 on the flash sale fee, and the final sales volume may be lower than usual, and sometimes there may even be no orders.

This makes sellers very distressed. Why can other people’s flash sales achieve a surge in orders overnight and their product rankings rise rapidly, while their own flash sales always become “runners-up”?

There are many factors that determine the effectiveness of a flash sale :

1. Is the product suitable for flash sales?

2. The ranking of the product itself is also crucial to the effect of flash sales

3. Choice of flash sale time

4. Is LISTING optimized?

5. Flash sale price

6. The completion rate of the last DEAL

7. Second kill progress bar control

8. Posting outside the site before a flash sale

etc.

Here we mainly talk about the flash sale progress bar. Other factors have been discussed in other articles, so I will not go into details here.

Seckill progress bar:

The purpose of controlling the progress bar of flash sales is to create an atmosphere where products are being snapped up. People tend to follow the crowd, and if buyers see that your product is so popular, they will naturally have a stronger desire to place an order.

The principle is very simple. It helps you add the products you want to sell at a flash sale to the shopping cart. For example, if you have 100 items in stock,

To control 70%, we will help you purchase 70 more. Of course, this is when there are no real customers buying. If someone buys

If the number of added items is less than 70, the added items will be released within 15 minutes without payment.

The effect of this service is actually quite good, and the price is very reasonable. It can be done for less than 100 yuan, but it is still important to find a reliable service provider. You can consult the editor on this point.

Off-site:

Open an off-site campaign before a flash sale and end it 5 hours before the sale. This will help to smooth out the changes in traffic and conversion rate brought about by the flash sale and warm up the flash sale.

According to the editor's many years of experience in off-site sales, if you do off-site sales before a flash sale, the overall traffic will be higher than if you don't do it. Although it's not a lot, every flash sale is an opportunity for Amazon to observe your listing. If you perform well this time, Amazon will give you more traffic in the next flash sale.

However, it should be noted that if you forget to turn off the off-site discount code, the off-site discount will be superimposed on the flash sale discount. This loss is sometimes quite large. Many people who have done off-site business have basically suffered this loss, and some have lost tens of thousands or even hundreds of thousands.

Amazon has now also opened the entry point for canceling orders

However, sellers who come to us to do off-site business rarely suffer from this kind of loss, because we are more professional in this area, can test discount codes, and determine whether there is a risk of overlapping.