Global cross-border e-commerce transaction volume is expected to reach US$1.25 trillion in 2021; from 2012 to 2020, the proportion of China's export e-commerce transaction volume in total exports increased from 15% to 54%.

With the deepening of global trade, more and more companies are enjoying the benefits of cross-border e-commerce and choosing to develop in depth in this field.

In recent years, more and more well-known domestic companies have focused their attention on foreign markets and started to develop cross-border e-commerce. Compared with the three major domestic e-commerce companies, cross-border e-commerce is both a new challenge and an opportunity that cannot be missed.

ByteDance to launch export e-commerce platform to expand cross-border business

Looking back to December 2020, Zhang Yiming proposed three key new business directions in ByteDance’s internal goals: cross-border e-commerce, To B and LKP (office hardware package).

The year 2021 can be said to be a new starting point for ByteDance’s cross-border e-commerce journey.

In February 2021, ByteDance invested in Shenzhen Starlink Network Technology Co., Ltd.; in March, ByteDance invested in Shenzhen Qianhai Paton Network Technology Co., Ltd.; in August, ByteDance invested in Fujian Zongteng Network Co., Ltd.

In addition to investing in related cross-border enterprises, ByteDance also plans to launch its own independent cross-border platform.

  ▲ The picture comes from the Internet

It is learned that ByteDance is testing an independent export e-commerce platform and plans to launch it in October this year. It is reported that this independent application is similar to Alibaba's AliExpress. In the past month, ByteDance's team has intensively contacted many large sellers in East China and invited them to participate in the platform testing.

In this era of "TikTok for all", the public is well aware of how successful ByteDance is in the field of short videos. Tik Tok, which has expanded overseas, is no less impressive. According to Sensor Tower data, in August 2021, Tik Tok was downloaded more than 66 million times, continuing to rank first in the global mobile application (non-game) download list.

  ▲ The picture comes from the Internet

TikTok's influence overseas has gradually increased, and it has become a popular social APP with global traffic. Therefore, ByteDance's launch of an independent e-commerce platform is also in line with the trend. This new e-commerce project will take this traffic and model to a higher level.

  ▲ The picture comes from the Internet

October is coming soon. Why did ByteDance choose to launch a new e-commerce platform at this time? According to relevant people's analysis, there are two main reasons:

1. Independent websites represented by shein are booming

This year, Chinese overseas fashion brand Shein has become an Internet celebrity in the cross-border circle, with monthly sales exceeding 100 million yuan and surpassing Amazon many times to become the number one in downloads in the United States. Its outstanding achievements overseas are the envy of others.

In addition, more DTC brands have received financing this year. Gradually, independent sites with shein as the benchmark have become popular, and more and more sellers are eager to become the next shein.

2. Amazon bans Chinese sellers on a large scale

In May this year, Amazon experienced a wave of account bans, and a large number of sellers faced operational difficulties. The departure of some sellers also led to a major change in the platform, and the remaining sellers are also accelerating their layout on other platforms.

After 54 of Tongtuo Technology’s Amazon stores were blocked, the company also said it would actively increase the proportion of sales on other e-commerce platforms, while increasing investment in its own website.

The departure of new and old sellers has released a certain amount of demand, and coupled with the popularity of independent sites, it has given birth to ByteDance’s new e-commerce project.

ByteDance's frequent moves all hint at its ambition to dominate cross-border e-commerce. Even though this track is already full of thorns, it is undeniable that this industry is still a hot commodity.

At the same time, this industry is also officially recognized. In order to encourage companies to vigorously develop cross-border e-commerce, the official has also issued relevant policies many times to support cross-border companies. Recently, a big seller received an official reward of 3 million!

Official support for e-commerce companies, big sellers receive 3 million in rewards

It is learned that the Shenzhen Bureau of Commerce recently issued a notice that according to the previously released 2021 e-commerce support plan, 7 companies will be rewarded, including the well-known Damaitongtuo and Aojie.

▲ Video account focuses on cross-border navigation

The notice shows that after the procedures of acceptance, review, and publicity, the 2021 E-commerce Innovation and Development Support Plan National Digital Commerce Enterprise Award Project Reward Plan has been issued, and 21 million yuan of funds have been allocated to reward 7 projects:

1. Shenzhen Zhongnong Network Co., Ltd.

2. Shenzhen SF Taisen Holdings (Group) Co., Ltd.

3. Shenzhen Newspaper E-Commerce Co., Ltd.

4. Shenzhen Tongtuo Technology Co., Ltd.

5. Aoji Technology Co., Ltd.

6. Shenzhen Soule Network Technology Co., Ltd.

7. Tubatu Group Co., Ltd.

  ▲ The picture comes from the Internet

According to the above table, two cross-border sellers, Tongtuo and Aojie, each received a financial reward of 3 million yuan . However, these two sellers also suffered heavy losses in the Amazon account blocking wave this year.

Since the account blocking wave swept across the country, both Tongtuo and Aokie have been affected. It is reported that Tongtuo Technology has a total of 54 stores blocked and is suspected of freezing funds of 41.43 million yuan.

It is understood that the role of this reward project is to accelerate the digital transformation of enterprises in the business field, actively cultivate and promote the development model of national digital business enterprises, encourage digital business enterprises to grow and develop, and play a leading role in demonstration. The document shows that a one-time reward of 3 million yuan will be given to approved national digital business enterprises.

The incentive subsidies provided by the government this time are like a long-awaited rain for these cross-border sellers, and will bring many benefits to the subsequent recovery of the company's operating conditions.

Official encouragement and support, as well as the entry and optimism of capital, have also given cross-border sellers the confidence and courage to continue operating.

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