Product selection ideas | To explore Amazon’s new blue ocean in 2021, the key is whether you can select products!

The epidemic has changed consumer demand, and new consumer trends are emerging. If sellers can discover a good niche market and find products with high demand and low competition, they will greatly improve their competitiveness in Amazon operations and have a much higher chance of explosive sales.

In order to find suitable products, sellers must first determine the product selection ideas that are in line with their own advantages, industry trends, and consumer needs. Today, we will provide you with some ideas on product selection to provide sellers with product selection references to start the road to big sales in the new year.

Many sellers usually go straight to the best-selling categories when selecting products. It should be noted that these markets are usually very competitive. Therefore, it is easy to be squeezed out by mature sellers when operating such products, let alone expecting explosive sales.

In addition to avoiding popular categories and turning to exploring blue ocean markets in niche categories, you can also segment a popular category. Choose a relatively unpopular subcategory in a popular category , such as "vegetarian protein supplements" in "protein supplements." Although this narrows the audience, there are fewer mature sellers targeting the same group as you, and it is easier for sellers to make products that satisfy these people.

Types of products you should avoid when selecting products:

·   Products that are fragile or prone to failure, such as glass, complex electronics, paper decorations, etc.

·   Products that are in high demand now but are unlikely to continue in the long term.

·   Products that are difficult to improve or remain essentially unchanged, such as USB flash drives, etc. Especially if the markup on these products is small, it is difficult to make a good profit.

There are many ways to find a niche, and it’s always a good idea to find inspiration in a familiar field. For example, if you’re an experienced angler, maybe you can find a more ergonomic fishing rod that will help open up a new market.

However, relying on hobbies alone won’t cut it, so here are some tips on finding a good Amazon niche:

Shipping costs, Amazon fees, taxes, and marketing all need to be factored in when choosing a niche product. Low margins mean you need to sell more units. For example, if your price per unit is $0.10 and you sell it for $1.50, the profit margin is high, but you need to sell a lot of units to earn a decent income.

On the other hand, if you buy a product for $10 and sell it for $35, even though the profit margin is smaller, you actually make more money with fewer sales.

Selling very large or heavy products is not only expensive and difficult to pack and ship, but also more likely to cause damage. You may also have fewer shipments from the manufacturer, so you will have less inventory.

Small and light items are easier to handle logistically and cheaper to replace. However, this doesn’t mean you have to choose these types of products, but most sellers will prioritize this. But in some markets, choosing heavier and larger products may help reduce competition.

This is actually a problem that is easily overlooked. Many sellers believe that as long as the product quality is good and the price is reasonable, sales are guaranteed. But if no one is looking for this type of product, no matter how good your product is, it will not sell.

It is recommended that sellers first look at the sales volume achieved by existing sellers of similar products to ensure that the average monthly sales volume is not less than 150, because sales volume of any category below this number means it will be difficult to get a share of this market.