It is the right time for Chinese enterprises to go overseas. Finding a second growth curve from a global perspective has become a new solution.

The surge in demand for overseas talent can also give us a glimpse of this. Since last year, all walks of life have seen an overseas wave, and the strategic need to "go out, see the world, and seek growth" has also put forward higher requirements for talent teams.

According to industry reports, under the strong demand for recruitment, some B-end clients are willing to pay 200,000-350,000 yuan to bring in regional managers with Huawei background when recruiting overseas managers. Not only that, a listed wind power company paid 5 million yuan to hire the head of overseas business, and the salary of the overseas vice president of a listed new energy company is even as high as 10 million yuan.

For Chinese companies, the current period of overseas expansion is a period of opportunity, but they are also facing an unprecedentedly complex ecosystem. Faced with the complex and ever-changing cross-border market, how can Chinese companies go against the current and seize certain growth in the overseas expansion environment full of variables?

In order to help more companies and brands go global, we jointly launched the China Brand Overseas Renewal Strategy Release and Shanhai Award Industry Awards Ceremony with Chuhai.com, to explore the trend of brands going global and interpret the edge of China's smart manufacturing leap forward internationally.

Cross-border e-commerce has bid farewell to the old journey of rampant distribution and traffic being king, and has ushered in an unprecedented era of change. The account blocking wave has reshaped the industry landscape, and the global industrial chain, supply chain and service chain have accelerated their reconstruction in the turmoil. Faced with the emergence of new business forms and models, how can Chinese companies going overseas seek change and innovation to achieve resilient growth?

The second half of cross-border e-commerce is a new chapter of moving from extensive product export to intensive brand export. In the complex and ever-changing foreign trade environment, deepening capabilities in product innovation, brand building, channel operation, etc., and completing the transformation from creating hot products to precise reach are the key to breaking through cross-border export.

It is foreseeable that the wave of Chinese brands sweeping overseas will become the light of hope for global economic recovery. In order to help more overseas brands shine on the international stage and let the world see every Chinese brand, the [Tide and Light]-2024 Brand Overseas Renewal Strategy Summit and Shanhai Award Ceremony will be held at Shenzhen Galaxy Hotel on January 5.

The "Trends" section of this summit will focus on the creation of "new global brands" and discover the new "trends" of Chinese industries going overseas . Focusing on core topics such as brand globalization strategies and market mainstream trends, it will explore ways to build product strength, operational strength, and brand strength for overseas companies.

Cross-border e-commerce in 2023, change and opportunity dance together.

The spotlight on the global e-commerce stage is no longer entirely focused on Amazon, the old overlord. Temu is heading straight to the heart of North America with its fully managed weapons; Dunhuang Online has launched a new platform, DHmogo, targeting the pan-home category in the European and American markets; the Polish e-commerce platform Allegro has seen a surge in opportunities and has become an important channel for more and more Chinese brands to leverage new growth; eMAG has dominated the Eastern European battlefield and brought about booming business opportunities; in the distant Russian hot land, a large number of Chinese sellers have rushed into the market through Ozon.

The four small dragons that have gone global, including Temu, have led the way, giving cross-border e-commerce more room for imagination. Especially after the huge changes in Amazon’s account ban, multi-platform layout has become a consensus among more and more cross-border sellers.

New platforms and new business models have stimulated new growth momentum, but how to quickly adapt to the rules and gameplay of different platforms is a pain point for many overseas brands in expanding their business boundaries.

In view of the multiple challenges faced by brands in developing new platforms, we sincerely invite industry heavyweights to comprehensively interpret the layout strategies of the five major platforms, Temu, Ozon, DHmogo, Allegro, and eMAG , and the top seller Yibai Network will share the secrets of brand profitability. In 2 hours, we will output high-quality operational information such as product promotion, product selection insights, and market trend capture, to help overseas companies open up new channels and shine their brand light on more platforms.

In 2023, the global e-commerce war will continue.

In the North American arena, many giants are competing, such as Amazon, SHEIN, and Temu. In Southeast Asia, e-commerce dividends are booming, and local giants are fighting fiercely with foreign forces. Latin America, the "last blue ocean in the Western Hemisphere", is speeding up, and a large number of Chinese companies are following the giants to go there to dig for gold...

Emerging markets represented by Southeast Asia, Latin America and the Middle East are bursting with vigorous vitality. More and more Chinese brands are broadening their horizons, rushing to new markets to tap into new growth space and explore ways to break through performance bottlenecks.

However, when faced with a completely unfamiliar soil, how can a brand overcome the obstacles of cultural differences, gain in-depth insights into consumers’ consumption habits, and formulate marketing strategies based on local conditions when it first arrives?

Based on this, the [Edge] section of this summit will focus on market interpretations in six major countries and regions, including North America, Japan, Southeast Asia, the Middle East, Russia and Latin America , directly hit market consumption trends, gain insights into the latest product selection trends, explore brands' localized operation strategies, help Chinese companies win at the starting line in different markets, and fully display their brand edge.

In order to escort more overseas brands and cross-border service providers to continue to go overseas, seize the initiative, and promote high-quality development of the industry, on the occasion of the Overseas Brand Summit, we jointly launched the second [Shanhai Award] Ceremony with Chuhai.com, aiming to discover and reward outstanding overseas brands and cross-border service providers in 2023.

The awards will cover categories such as cross-border industry platforms, overseas brands, logistics, finance, taxation, software, brand marketing, intellectual property, supply chain, etc., with a total of 9 related awards.

This year's Shanhai Award will establish an expert jury and a public jury. The expert jury will be composed of presidents of relevant industry associations, industry experts, and well-known media in the industry. The expert jury and the public jury will each account for 50% of the weight. The two will jointly select high-quality cross-border service providers and overseas brands in 2023, and will work with Chuhai.com to help Chinese brands cross mountains and seas and forge ahead.

Every Chinese brand should be seen.

Whether it is traditional cross-border sellers who are seeking ways to transform, domestic e-commerce companies that are in urgent need of breaking through the growth ceiling, or foreign trade factories that are constrained by order difficulties, they can all find their own answers to going overseas at this annual event.

Chinese brands are going global, with a tide rising from the East and an unstoppable force. They will surely shine like stars in the sky on the global stage and show their edge.

We hope that through this summit we can deliver cutting-edge industry perspectives and the necessary resources for the road ahead to Chinese overseas investors, complement each other with cross-border sellers, and jointly welcome the new journey of 2024!

Scan the QR code on the poster or click [Read original text] to register for this conference!

On January 5th, we invite you to join us at the brand feast at [Shenzhen Xingheji]