At the end of the year, Amazon's system has been plagued by bugs. First, the checkout page suddenly failed, and a large number of buyers were unable to pay. Then, BR data was wrong, and while traffic soared, sellers' orders declined.
Traffic surged but sales fell, and a large number of sellers' orders were abnormal It was learned that on the afternoon of January 6, Amazon's checkout page suddenly malfunctioned again, and many buyers reported that they were unable to make payments. This also caused some sellers to experience transaction interruptions or a decrease in order volume. Data from DownDetector shows that Amazon users reported a surge in issues with payment failures between 5 p.m. and 9 p.m. on January 6. At 5:34 p.m., one user wrote: "After placing an order, Amazon did not show that the order was completed or send a confirmation email, and there was no way to know whether the transaction was successful."
Another seller recently reported that when he downloaded the BR report to check the updated data, he found that the natural traffic of each ASIN had increased by 2 to 3 times on the 9th. However, unexpectedly, the corresponding orders not only did not increase, but even declined by 10 to 20%, indirectly lowering the product conversion rate.
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Is the platform data source open for update? Is there a system bug? Is the code wrong and multiplication is done? The seller is full of doubts.
However, this is not an isolated phenomenon. In fact, many sellers have encountered the same situation.
“On the 9th, the number of visits did double, but the conversion rate also dropped by 50%.” “The traffic on the 9th was only slightly less than that on Black Friday, but the conversion rate was really low. The traffic of all the products on hand suddenly surged.” "My category's traffic started to rise after Christmas and entered the peak season. I checked the traffic of No.9 and found that there was indeed a problem. Normally, the number of link visitors was around 380, but No.9 had 800 visitors, but the sales volume was about the same as the previous two days."
According to feedback from sellers, the store products all experienced an abnormal surge in traffic on the 9th, but the number of orders was not proportional, resulting in a sharp drop in conversion rate. This situation is likely due to a bug in the Amazon system that caused the traffic data to be wrong, but some sellers believe that it is not ruled out that Amazon is preparing to amplify the traffic data.
At the same time, many sellers revealed that with the abnormal growth in traffic, recent order data has also been deviated. One seller's order report showed sales of more than 100 pieces less than the business report, and another seller's BR orders soared by more than 200%, but when they downloaded the order report, they found that the actual sales data was similar to usual.
A seller consulted Amazon customer service about this and the reply he received was that it was not a system failure, but that the business report included canceled order data. Order management is real-time, and canceled and unpurchased orders are eliminated, so the business report data is greater than the real-time order data.
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Amazon has been plagued by various bugs recently, and some sellers can’t help but wonder whether Amazon is planning some new moves. Amazon 3C sales force cuts 80% of its employees, many hold banners to demand compensation As the Spring Festival is approaching, cross-border sellers have also been active recently. Anker Innovations spent a huge amount of money to buy a house in Shenzhen, and UGREEN Technology successfully passed the review, etc. However, as 3C brands, their fates are not the same. Recently, Amazon's well-known 3C brand Black Shark was exposed to have laid off a large number of employees, and a group of employees demanded compensation.
According to reports, from August to December, Black Shark's parent company Black Shark Technology laid off nearly 80% of its employees in five batches, and the compensation to be paid was between 70 million and 80 million yuan. However, only the first batch of laid-off employees have received full compensation.
It is understood that Black Shark Technology is a mobile technology brand that focuses on gaming and e-sports. In addition to mobile phone products, Black Shark Technology is also committed to the research and development of gaming peripheral products, covering multiple categories of peripheral products such as heat dissipation, control, and audio.
Black Shark Technology's brand Black Shark has entered the Amazon platform, selling products including blue-ear headphones, mobile phones, gaming peripherals, etc. Among them, Bluetooth headphones are the best-selling products, with many products rating over 5,000, accumulating a certain product reputation.
In 2018, Black Shark Technology received an investment of 11 million yuan from Tianjin Jinxing Investment Company, a subsidiary of Xiaomi. With the support of Xiaomi, Black Shark Technology quickly emerged in the gaming phone market within a year. In 2020, Black Shark cooperated with Tencent Games to develop the Tencent Black Shark Gaming Phone 3. At the beginning of last year, there was news that Tencent might acquire Black Shark for 2.7 billion yuan, but it was not finally realized.
Such a well-known brand in the industry has lost its halo. After launching large-scale layoffs in 2022, its operating conditions took a sharp turn for the worse and it was once in a financial crisis.
A former Black Shark employee revealed that the "N+1" compensation for layoffs was divided into six installments, but the first installment of compensation that should have been paid on January 10 was not paid in full. Black Shark said: "The severance pay cannot be paid in full as agreed for the time being. We will continue to try our best to find a way to solve the funding problem and strive to pay the remaining severance pay as soon as possible."
At present, most of the laid-off employees have only received 2,000 yuan in red envelopes. Many employees have no choice but to go to the door with banners to demand compensation, and Black Shark Technology CEO Luo Yuzhou's personal Weibo has also become a large-scale debt collection site:
"The compensation is only $2,000. Please come out and give a positive response instead of hiding away and sending a text message to get away with it!" "Boss Luo, we understand that the compensation should be paid in three months, and I could tolerate it being paid in six months, but what we got is only 2,000 this month... They are pushing us step by step to the point where they are hanging banners now. Ordinary employees also have to celebrate the New Year!" "Hello, please pay the compensation. It was agreed to be three months, but it was later unilaterally changed to six months. Now it's only 2,000. You exchanged shares for the peripherals department, and the Internet department is operated separately. Do you want to mess it up?"
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From emerging with Xiaomi's silver spoon in its mouth to being besieged by internal and external troubles such as the continuous decline in competitiveness, the emergence of corporate management contradictions, and the shelving of Tencent's acquisition plan, Black Shark Technology finally slid into the abyss of large-scale layoffs and difficult operations. Whether the laid-off employees can finally successfully recover the compensation they deserve is still uncertain.
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