What is Wolf & Badger? Wolf & Badger Review

The company is a "service retail" company. Its physical retail and online stores are provided to independent fashion, jewelry, beauty and home brands, which act as their own retailers, keep the majority of sales revenue and gain media, industry and consumer exposure. Now in the United States, Wolf & Badger has a flagship store in Soho, New York, and has become a global physical and online platform, reaching millions of consumers around the world.

Development History

Wolf & Badger was founded by Henry and George Graham in February 2010, with a small boutique opening in Notting Hill.

In April 2010, Wolf & Badger was named one of the best boutiques in the UK by British Vogue magazine. It was also named the sixth best store in London by Time Out. In the same year, the company was selected as one of Walpole's Brands of Tomorrow 2010.

In August 2010, a pop-up store opened in Selfridges on Oxford Street.

In 2011, its co-founder George Graham was named the Confederation of British Industry Young Entrepreneur of the Year for his work in establishing the concept, and in the same year it opened a summer store in Porto, Montenegro.

In 2012, the brand expanded further, opening a store on Dover Street in Mayfair.

In 2014, Wolf & Badger expanded its flagship store and opened a new juice bar, Raw Press. In the same year, the new Wolf & Badger website was named Rakuten Retail website of the Good Web Guide award.

In 2015, Wolf & Badger acquired Boticca to expand its reach and create a global omnichannel powerhouse for independent brands. Later that year, Wolf & Badger was named the “Best Multichannel Retailer under £25 million” by Drapers.

Since 2017, Wolf & Badger has had a store in New York's trendy SoHo district.

In 2018, Wolf & Badger opened a 12,000 square foot flagship store in King's Cross, London.

In 2020, Wolf & Badger was named Sustainable Retailer of the Year 2020 by Drapers.