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Before we knew it, it is already August 2020, and Prime Day is getting closer. We thought we were finally entering the peak season, but unexpectedly, from last weekend to the past two days, a large number of Amazon sellers reported that their orders had not increased but decreased, with a sharp decline. Seller group chat screenshot Judging from the feedback from sellers, the decline in orders varies: Although the orders have dropped, the drop is still within 20%, which is acceptable... I cried, orders dropped by more than one third and I started to get anxious! Haha! The orders were cut in half, at least down by half, what else can I do? Is it because I am not standing high enough? Are you as miserable as me? Orders have plummeted, down 70% year-on-year, miserable!
In addition to the decline, sellers with reduced orders recently mainly have the following situations: Sellers from various sites were collectively affected Sellers from multiple sites including the US, Europe, and Japan all encountered the same problem. Sellers on Amazon said that their sales volume had dropped by one-third and they had not received any replenishment. Some of their peers said that they had only a few orders to begin with and now they have no orders at all. The sellers in the European site were also helpless, the drop was too drastic! I don't know what went wrong, the UK also dropped, the peak season is for others, the off-season is for us. Other colleagues immediately said, you are not the only one, the sales volume has dropped by half in the past three days. There are also sellers on the Japanese site who complained that their sales have dropped by 70% year-on-year. Out of stock attack, no goods, no orders Some sellers whose orders have dropped are out of stock. Some sellers say they are speechless about some warehouses, which simply cannot be put into the warehouse. How can there be orders without goods? Isn’t it nice to get off work on time every day? In fact, the sellers who are out of stock are not alone. Some sellers have reported that all products are out of stock. If they place a purchase order today, they will have to eat dirt. It will take half a month to make the goods. Alas! Anyway, it is either out of stock or on the way to being out of stock. It has been out of stock for 2 weeks, and the sellers who are still ranked within the top 50 sighed that their peers are not making progress! After being spoofed by peers, the number of orders plummeted The Japanese sellers who complained that they had fallen into a dog's plight believed that they were mainly bullied by their peers. As a small seller, they were bullied every day and had to swallow their anger. They could not beat others and felt humble. Unfortunately, their own brand had not yet come down and there was no protection shield. Now the status is to go with the flow and wait for the order to come. Another seller who also does business on the Japanese site said that he had received many negative reviews from his peers. There was nothing he could do, so he just let things happen. There are many ad clicks, but few orders The most worrying thing is that the advertising is spent crazily but the order volume does not improve. Many people also encounter the problem that the advertisement is clicked very quickly, but there are almost no orders. The order volume has dropped sharply, the advertising bidding has increased a lot, but there is still not much effect. This may be due to the epidemic. Americans have no money. I just look at it and don’t buy it! There is also a new feedback that many buyers are very concerned about the price now. Home and holiday products are the hardest hit Among the many sellers who reported a decline in orders, some pointed out the key point directly, saying that home and holiday products have fallen the most recently! Some sellers' orders have declined, while others have increased. Although complaints about "orders plummeting" have surged in the past two days, the market remains balanced, with many sellers saying that orders have remained the same or increased: Neither rise nor fall, keep steady; It increased by 30%, probably due to the product category. It didn't drop, but instead rose a lot, which made me feel great. The orders went up, but the ranking dropped, and the product is almost out of stock... The orders have exploded, hehehe.
It's really enviable! Maizi asks everyone, has your order increased or decreased? However, sellers who have seen a decline in orders should not worry too much, as good news has been coming in. First, the United States extended the payment of additional unemployment benefits starting August 1, and is expected to provide an additional $400 in unemployment benefits per week. Americans have money, and sellers have the opportunity to make big orders. Second, good news came from Prime Day on the US site. News about the delay of Prime Day has been circulating for several months. Now, with the launch of the Prime Day event application guide on Amazon Japan, Europe, and the United States, it means that Amazon has finally released relevant information about Prime Day. Below are some official news and related strategies about Prime Day compiled by Maizi. Guide to applying for Prime Day events in the US, Japan, and Europe The Prime Day event submission guide page of Amazon Japan, Europe, and the United States provides the information sellers need to submit Prime targeted coupons and Prime exclusive discounts for Prime Day, including submission time nodes, submission requirements, submission methods, and FBA warehousing deadlines. Direct links to various sites Application Guide for Prime Day in the US: http s://sellercentral.amazon.com/gc/sell-online/na-merchandising
Japanese Prime Day event application guide: https://sellercentral-japan.amazon.com/gc/sell-online/jp-merchandising?
European Prime Day Learning Center: https://sellercentral-europe.amazon.com/gc/sell-online/primedaylp?preview=true&ref_=xx_swlang_head_xx&mons_sel_locale=zh_CN&languageSwitched=1
I believe that what sellers are most concerned about is the Prime Day situation on the US site. Here are a few key deadlines for you: 1. The registration deadline for the Member Day coupon event is August 28th . 2. Registration for exclusive Prime Day discounts ends on September 25th . 3. FBA warehousing deadline is September 11th .
Prime Targeted Coupon Application Conditions 1. Prime targeted coupons need to target customers as Amazon Prime members 2. Professional sellers with Feedback ≥ 3.5 or 0 (i.e. no feedback received) 3. Review rating ≥ 3 stars (with 5 or more reviews), or no review 4. Prime-targeted coupons with 10% off or less on current website prices may receive additional event exposure
The conditions for obtaining it are as follows: 1. Complete the setup before August 28 2. Set the coupon according to the following start time
*Once the Prime Day date is officially confirmed and announced, the system will automatically adjust the following times to the final effective date.
Regarding the previous rumor that "Prime Day in the United States will last for a month", the official explained the time issue of this table in the announcement. This table is not the duration of each Prime Day activity, but the registration period for Prime Day Coupon. That is to say, as of now, Amazon has not officially announced the date of Prime Day 2020, but Amazon officials have also stated that they will share more details as soon as possible. Therefore, sellers can continue to pay attention to the declaration guide page and check the updates of relevant policies as soon as possible. However, some sellers said they received an email from the platform saying that Amazon's US Prime Day promotion is scheduled to start in October, starting on October 7 and ending on November 3. In addition to the preheater, this promotion will last for as long as one month. At the same time, the email also provides guidance on how to apply for Prime Day. For Prime-specific coupons that can get extra exposure, sellers need to complete the creation in the backend before August 28 and pass the system review. Prime-specific coupons that do not get extra exposure can still be created in the seller's backend after this date. It should be noted that Prime-exclusive discounts need to be created before September 25. The deadline for FBA goods to enter the warehouse for this promotion is September 11. No matter what, everyone should prepare as early as possible. After all, if you miss this opportunity, it will be more difficult to find opportunities for explosive sales this year!
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