131 million people shop online every month! The US e-commerce market will remain hot in 2022!

It is learned that according to foreign media reports, although people returned to physical stores to shop in 2022, the growth of online sales in the United States continued to soar.

While e-commerce giant Amazon’s stock price did fall 50% in 2022 (equivalent to a market value of $900 billion), this only reflects investors’ uneasiness about the economy, not a decrease in consumer shopping activity on Amazon, Walmart, or other e-commerce sites.

According to PYMNTS’ “12 Months Of The Connected Economy™” report, although consumers have flocked back to physical stores since the lifting of epidemic lockdown restrictions, this has not hindered the growth of online shopping.

The report shows that American consumers continue to shop online, and the amount of shopping is increasing every month. By the end of 2022, an average of 131 million people in the United States will shop online each month.

In November 2022, 64% of consumers in the United States shopped online, a year-on-year increase of 3%. In addition, 50% of consumers ordered home delivery services on retail websites, an increase of 18% over the same period last year.

The report also pointed out that retail subscription delivery services are also very popular in 2022. In November, 37% of consumers are using retail subscriptions. A year ago, only 30% of people used retail subscription services. In addition, in November, 30% of consumers ordered goods for same-day delivery, an increase of 5% over the same period last year.

According to the "2022 U.S. Black Friday Study" conducted by PYMNTS on 2,439 consumers, more people shopped online (25.8%) than in physical stores (17%) on Black Friday this year. The number of consumers shopping in physical stores fell 23% year-on-year."

In a Dec. 29 blog post, Amazon reported, "This holiday season, Amazon customers purchased nearly 500 million items from small businesses in the U.S. Top categories purchased included home, beauty, kitchen, toys, and apparel."

Meanwhile, Walmart said its marketplace sellers have increased 60% since 2021. As of late summer, its site was seeing 120 million visitors per month. Online traffic continues to rise for both Amazon and Walmart, even as consumers return to physical stores during this economically difficult time.

Editor ✎ Nicole/

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