How to promote new products on Amazon is a question that almost all sellers will pay attention to. Evaluation is a method that most sellers like to use and has been proven to be effective in promoting new products. Under the premise of ensuring that the product accurately identifies consumer needs, when a new product is cold-started, evaluation combined with CPC will help the new product to be quickly recognized by Amazon's algorithm, and superimpose the recommendation weight of the new product period, which will help improve keyword rankings, improve category rankings, and accelerate the growth of listing sales. But not all sellers can do a good job of evaluation. The main reasons are: 1. Sellers have a lot of work to do on a daily basis, so they have limited time and energy to devote to reviews. 2. Lack of evaluation channels and resources, making it difficult to conduct evaluation It is precisely because of this that a large number of evaluation service providers have emerged in the market. However, the current product evaluation market is mixed, and the prices are also uneven. Depending on the method, it is divided into machine-brushed, self-maintained, and real-person evaluation. Real-person reviews have high weight, high security, and are not prone to being dropped, making them the preferred review method for sellers. However, sellers can easily fall into traps when looking for evaluation service providers. They often encounter service providers who claim that the evaluations are 100% real-person evaluations, but in fact they may be mixed with some machine-generated evaluations or even completely machine-generated evaluations. So is there any way to tell whether a service provider is truly a real person? The answer is yes, and you can easily tell by the following small methods: 1. Whether the order communication records can be provided. If it is a real person evaluation, there must be a communication process with the buyer; 2. Can you provide the buyer's PayPal account? I think everyone should understand this. 3. Whether buyers can upload pictures and videos. Generally speaking, real-person evaluation service providers hope to improve the quality to attract sellers to continue to cooperate, so they will guide foreigners to upload more videos and pictures; 4. Whether it can generate stable orders. Generally speaking, it is necessary to be cautious if the order volume is large, because it is difficult for real-person evaluation to generate stable orders, even if there are tens of thousands of fans. 5. Ask whether the time for posting reviews can be guaranteed and whether it can be well controlled. How many reviews can be posted every day? Generally speaking, reviews that are posted very stably may be faked by machines, because real people are too uncontrollable. 6. Based on the review rate, the review rate of general service providers will not be too high. This is also because there are too many uncontrollable factors for real people, such as the buyer losing contact, the buyer's account cannot be reviewed, the buyer is sick, forgets to read the information, the new crown epidemic and other unpredictable situations. Through these methods, you can roughly determine whether it is a real-person evaluation and avoid pitfalls as much as possible. |
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