22% of people give up on purchases due to payment methods! Analysis of the characteristics of online food and grocery shopping in the United States!

22% of people give up on purchases due to payment methods! Analysis of the characteristics of online food and grocery shopping in the United States!

According to a PayPal survey of 1,000 US online shoppers, more than three-quarters (76%) of them bought groceries in the past year, and demand for daily necessities is strong.

According to a PayPal survey, people who buy groceries most often use the delivery methods of "home delivery" or "order online and pick up in store", with the proportion of using these two delivery methods reaching 73%.

Notably, more than one in ten people said they had bought groceries online for the first time in the past year.

The survey showed that 49% of respondents believed that buying groceries online saves time. However, the shopping experience was not rated highly, as 24% of respondents found the website or app difficult to use and payment cumbersome.

According to a survey by PayPal, 22% of American consumers will abandon their orders because they cannot find a suitable payment method. Currently, credit cards are still the preferred payment method for purchasing groceries. At the same time, digital payment methods such as PayPal and QR code payment are also increasing.

Thomas Lai, vice president of enterprise sales at PayPal, said grocery retailers must innovate in areas such as payments to make shopping convenient and secure for consumers.


Editor ✎ Nicole/

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