Of course, there are also sellers who felt the benefits of Membership Day and achieved a real boom in orders. The screenshots of the orders they posted made a lot of sellers jealous.

▲ The picture comes from the seller communication group   

Judging from the above data, the traffic and sales brought by this year's Membership Day are still considerable, and the benefits of Membership Day are more directly reflected in the doubling of sellers' sales.

▲ The picture comes from the seller communication group   

The Japanese site is six or seven times, and the American site is three times. The boss’s understatement truly reflects what membership day should be like.

Prime Day sales are expected to grow by at least 36% this year

A data analysis also shows that the popularity of Prime Day this year is only increasing. According to Digital Commerce 360 ​​analysis and forecast, this year's sixth Amazon Prime Day sales will exceed US$9.7 billion, a year-on-year increase of at least 36.0%, and will become Amazon's largest promotional event in history.

In relative terms, Digital Commerce 360 ​​expects sales to increase by at least 36% per hour on average this year compared to 2019.

According to the survey, some consumers have already started to consider buying holiday gifts, which may be the main reason for the rapid growth of Prime Day.

Although the sales of Prime Day showed an upward trend and many sellers achieved explosive sales, some small and medium-sized sellers said that the number of orders did not change much and the promotion effect was unsatisfactory. Why is this?

Reasons for low sales of some sellers

Due to the epidemic this year, the economies of many countries in the world have been affected. Amazon, as a local e-commerce giant in the United States, has also been constantly adjusting due to the epidemic. Looking at the situation of this year's Member Day, many sellers have low sales, which is not as good as in previous years. The reasons are as follows.

It is understood that other large retailers such as Target and Walmart have also announced promotions during Prime Day, and more than half of consumers plan to buy or browse at Walmart or Target during Prime Day.

Other retailers that will offer deep discounts on their websites during Prime Day include Kohl's Corp, Office Depot Inc and 1-800-Flowers.com Inc. That means consumers may shift Prime Day spending away from Amazon and toward other big retailers.

Therefore, the traffic on Amazon being diverted to other platforms may also be one of the reasons for the sellers' low sales.

Today, the epidemic situation in some foreign countries is still not optimistic, especially in the United States, India and other countries. The number of confirmed cases is continuing to grow, and this persistent epidemic has also dealt a heavy blow to the economies of these countries, and the level of people's consumption power has also declined accordingly.

Due to the low sales in the past two days, many sellers have asked whether the United States has run out of money. A recent report confirms this view.

Foreign media said that a survey in the United States showed that 46% of local households faced serious financial problems during the new crown crisis, and 31% of them had used up or almost used up their savings.

The epidemic is still there, but the money is gone. Perhaps this is the reason why many sellers have no orders.

Due to Amazon's policy of restricting replenishment this year, many sellers are worried about their inventory. Previously, a large number of sellers tried to break through the shipping restrictions, but many of them were cancelled by Amazon, resulting in the listing being out of stock when the Prime Day came. In addition, sellers made mistakes in predicting the order volume and dared not to prepare stocks easily. Lack of inventory has become the biggest stumbling block for sellers.

Secondly, this year's logistics situation has also seriously hindered sellers. Previously, many Amazon warehouses were overstocked, and the speed of listing was slow. Due to the influx of goods before China's Golden Week, the two major North American ports of Los Angeles and Long Beach are facing serious congestion.

In addition, logistics prices have also risen sharply, and delivery time is not guaranteed. Under such circumstances, the Member Day has already begun, but many sellers' goods are still floating on the sea, and they are helpless if they want to make efforts during the big promotion.

In short, the two-day membership day was a mixed bag for sellers. But no matter what the result is, sellers need to maintain a good attitude. After all, business needs to be run for a long time, and there is still a long way to go in the future. There is no need to worry about the moment when there will be a burst of orders.

I wish sellers to double their orders on the last day of membership day!