Use it right and it will take off! New rules for Amazon listings

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In order to reduce the problem of listing removal due to compliance issues, Amazon officially announced that it will launch a new [Early Compliance Process] starting from September 30, 2024.

Amazon launches new [Advance Compliance Process]

Now, sellers need to upload compliance information and complete compliance review or compliance appeal in the process of creating listings! Note: If you do not pass the compliance requirements, you will not be able to pass the listing review!

The early compliance this time mainly affects: restricted products (Restricted Products and Offensive Products), product safety (Product Safety) and food safety (Food Safety).

Common product categories that require early compliance on US sites:

Common product categories that require early compliance on European sites:

This change is good news! To be honest, Amazon’s review process has always been necessary, but it is now put before new products go online, and the requirements for product qualifications have not changed in essence.

Before putting the listing online, sellers need to fully prepare the relevant qualification certificates of the product, otherwise it will affect the release of the listing. This can also help sellers avoid many subsequent troubles.

Complete the compliance qualification submission process

Here, we take "URL" as an example to explain the upload path step by step:

1. Create a Listing

After entering the seller platform, you have a variety of ways to choose from to create Lsting.

No matter which method you use, once you have completed your listing, you will arrive at the Safety & Compliance page. Click Submit and you will receive a prompt, then click "view your listing".

2. Submit/re-upload compliance certification

The seller automatically enters the [Manage All Inventory] page (the seller can also go directly to the [Inventory] tab and then select [Manage All Inventory]).

Select [Prohibit display in search results] from the [Product Status] drop-down menu. You will see all the listings that need to complete compliance on this page. Please check carefully and find the listings with compliance risks, and then submit or re-upload the compliance certification.

3. Solve Listing compliance issues

Go to the [Manage All Inventory] interface, and you will see all the issues of a listing, including compliance issues and listing issues (such as missing main image).

You do not need to leave this page at this time. You can solve compliance issues through the pop-up window on the right.

4. Upload certification materials

Click "Add documents" to add compliance documents and upload multiple documents at the same time to solve related compliance issues (such as "Product Safety"). You can also complete the appeal on this page.

5. Submit compliance documents

After clicking the corresponding requirement box, you can proceed to the next step and submit the corresponding compliance documents.

After clicking Submit, you will see an estimated response time and the compliance incident status will change to "Underreview".

Once the review is passed, your listing will be automatically published; if the review is not passed, you will need to resubmit your compliance qualifications or file an appeal based on different reasons.

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