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According to a survey, the cross-border e-commerce industry will be affected by the overall environment in 2024, with more than 50% of sellers' profits falling short of expectations, and ordinary people in the workplace are facing the dilemma of reduced or even cancelled year-end bonuses.
However, a recent news report that "a cross-border big seller spent 800 million in bonuses" caused a stir in the industry, in sharp contrast to the overall downturn.
According to information leaked by Anker's internal employees, the total amount of Anker's operating sharing bonus in 2024 has exceeded 800 million yuan, and the number of employees with annual income exceeding one million has reached 494. Even more impressive is that Anker expects the bonus pool amount in 2025 to exceed the 1 billion yuan mark.
On social media, Anker employees have shared their enviable income experiences. One employee who has been with the company for only two years revealed that he received a bonus equivalent to 20 months' salary; another employee revealed that his colleague received a bonus of up to 40 months' salary.
This generous "money-sharing model" not only made the industry envious, but also inspired strong work motivation internally. Some employees said: "Seeing the company's development prospects are so good, I am more motivated to work! Although it was very hard last year, it was worth it!"
Some employees also joked: "The company already has 500 employees with an annual salary of one million, so what's the harm in having one more? If I want to retire at the age of 28, working for a million a year is enough." Another employee said humorously: "My circle of friends will be flooded with messages! Last year, there were only 209 people in the company with an annual salary of one million, and this year it has doubled. I finally understand why the company doesn't allow people to ask about their salaries. It's easy to 'break down' when you're surrounded by people with an annual salary of one million."
It is understood that what supports this "generous" salary and bonus is Anker's outstanding performance in 2024.
In 2024, Anker has achieved remarkable results in the global market, especially in North America and Europe. Although the company has not yet disclosed its full-year performance forecast, according to the financial report data for the first three quarters, its overseas market achieved operating income of 15.875 billion yuan, a year-on-year increase of 39.86%.
The sales of charging equipment, smart home and other products have increased significantly, bringing the company a considerable increase in revenue. According to Anker Innovations' 2024 semi-annual report, the revenue of charging and energy storage products reached 4.975 billion yuan; the revenue of smart innovation products reached 2.360 billion yuan; at the same time, smart audio and video products also achieved significant growth, with revenue of 2.309 billion yuan.
It is worth mentioning that Anker is not the only company in the cross-border circle that attaches importance to employee incentives. After turning losses into profits in 2024, Shenzhen 3C seller Jiemite spent 6.6 million yuan to incentivize core backbones; Zhejiang tool seller Kaichuang Electric spent half a year's net profit (over 36 million yuan) to reward 31 important employees.
In addition, the most popular stock this year is the first cross-border footwear stock "Zi Buyu". It was mentioned in the previous article that at the company's annual meeting on January 9, the CEO officially announced that a 4.5-day work week will be implemented in 2025, that is, employees will have 2.5 days off per week, and the company promised not to cut salaries or lay off employees, which greatly enhanced the sense of belonging and loyalty of employees.
It can be seen that in this increasingly competitive cross-border e-commerce industry, more and more companies are beginning to pay attention to employee incentive mechanisms. As Zibuyu CEO Chen Caixiong said before, our business is an ecosystem, in which suppliers, consumers and employees who contribute to the company are all important stakeholders. Since everyone has created value together, they should enjoy the rewards.
Although leading companies are enjoying great growth, some cross-border e-commerce companies are experiencing the pain of a "wave of resignations".
It is learned that after the Spring Festival, the cross-border e-commerce industry ushered in a new round of peak personnel turnover. Many sellers reported that they immediately launched a recruitment plan after resuming work and received a large number of resumes, but at the same time, many people in the operation team also submitted their resignation letters, and even key positions were vacant.
According to third-party survey data, the turnover rate after the Spring Festival (February to March) is about 20%-30% higher than usual. Among them, the turnover rates in industries such as the Internet, e-commerce, retail, and manufacturing are generally high, especially in the Internet industry, where the turnover rate may even reach 15%-20%.
Behind this phenomenon, in addition to factors such as salary and benefits, it is also closely related to many other reasons such as intensified industry competition, increased work pressure, and bottlenecks in personal career development.
Many cross-border e-commerce practitioners said that although the industry is full of opportunities, the high-intensity work pace and high performance requirements have gradually increased physical and mental pressure, making it difficult to find a balance. Some employees revealed that they were enthusiastic about their goals at the beginning, but as time went on, they gradually felt overwhelmed by the heavy workload and performance pressure. Especially after the Spring Festival holiday, many people found it difficult to keep up with the pace of change in this fast-paced industry.
Some employees said: "I work in front of the computer every day and work overtime desperately, but the working hours are getting longer and longer every month, and I am getting more and more exhausted physically and mentally. Even if I try my best to perform my best, I face performance pressure again and again, which in turn brings more KPIs, overtime and anxiety." One employee even joked: "I am the one who replies to emails at 3 a.m., I am the one who runs out of stock when orders explode, I am the one who loses money when the exchange rate plummets, and I am the one who keeps up with KPIs. I never get tired of work, and my life has long lost balance."
At the same time, frequent policy adjustments and the introduction of AI technology have forced some employees to leave.
It is learned that as the dust settles on the new tariff policy, the cost increase for cross-border e-commerce in the United States is almost certain, and companies have to adjust their strategies in response to the new policy, pushing up operating costs.
This has caused many practitioners, especially operators in small and medium-sized e-commerce companies, to feel that the gap between their efforts and rewards is getting bigger and bigger. Some employees said that the constant changes in policies and rising costs have made their work pressure almost unbearable, especially under the dual pressure of performance targets and operational requirements, they feel increasingly exhausted and confused.
In addition, the introduction of AI technology has also exacerbated this phenomenon. According to industry sources, a large cross-border seller in Shenzhen has started to use Deepseek to optimize its personnel, and the size of the basic operation team has been reduced by 40%. An employee lamented: "Every time technology advances, some people get rich, and some people get unlucky!"
With the involvement of Deepseek, the operating model of the cross-border e-commerce industry is undergoing a dramatic change. AI technology has gradually penetrated into various links, including customer service automation and negative review management, listing copy generation and optimization, long-tail word mining, advertising report diagnosis, market research and product selection decisions, etc., which has greatly improved work efficiency and also put some traditional positions at risk of being replaced. It is worth mentioning that the website has been connected to DeepSeek and provides a variety of popular commands. Through this tool, users can find the corresponding demand commands, complete tasks such as listing copy generation, five-point description optimization, and stimulating TikTok video creativity, thereby improving operational efficiency. 【 Copy the link to the web page to open the collection: https://www..com/deepseek 】
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