Attention! Amazon banned my account again! This time it was because...

Cross-border sellers have had a tough time recently! The skyrocketing logistics costs have forced many self-delivery sellers to start their holiday mode, and here, Amazon has started to ban accounts again...

Recently, there is news that the products sold on Amazon must be consistent with the company's business scope, otherwise the account will be blocked! In addition, many sellers have received the following message:

This news had been circulating in the circle long before May Day, but at the beginning it was posted by many service providers on WeChat Moments. In addition, the group of sellers involved was relatively small, and not many sellers were talking about this matter in the seller communication group, which made it difficult to discern the facts. Some sellers believed that the service providers were taking the opportunity to make money and deliberately spread rumors.

However, the editor saw a post from a seller in the Zhiwubuyan community saying that his company’s European site has already shut down seven or eight accounts!

Judging from the description, the main reason for the account suspension is that they sell epidemic prevention products , such as masks and forehead thermometers. Amazon has finished the category review and is now using the business scope to block sellers. Fortunately, it is only the European site for now. Imagine how many accounts would be suspended if it was the US site where the epidemic is the most serious.

However, some sellers said that they also received this email when selling general goods .

However, few sellers of general goods have reported this situation, so it is difficult to determine whether it is true or not. An anonymous seller said it seriously, and I think it still has some reference value.

Combined with the previous rumors among sellers that they had to go through the video verification process when registering an Amazon account , it can be seen that Amazon is becoming more and more strict. And the points mentioned by this seller may also be the trend in the future. Of course, Amazon cannot kill all sellers with one blow, so it should only be in the testing phase at present, and only a few sellers are involved.

But no matter what, it undoubtedly serves as a warning to sellers who have newly registered accounts. When applying for a business license, they should include as many product categories as possible in the company's business scope, especially the categories they want to operate. Even if the account is really blocked in the future on the grounds that "the business scope registered with the industrial and commercial administration does not match the actual product category scope of operation", sellers can prevent it in advance.

In addition, if a seller’s account is blocked due to this incident, he/she must promptly change the business scope of his/her business license and submit the appeal materials as required.

In short, as the platform develops, it will inevitably become more and more formal, and seller friends must be prepared to respond at any time!

Source: Cross-border Black Technology