Before Prime Day, did Amazon “downgrade” some third-party sellers’ BS links? Is it vigorously supporting VCs and local brands?

Have you seen that many bs links in the United States have been " demoted " by Amazon? All natural positions are stuck in the middle and lower part of the first page. Many vc links are naturally placed in the upper middle and even top three of the first page, and the top links with black marks seem to be unaffected.

 
Amazon previously sent a letter to sellers in the background asking them to vote against the split of its self-operated and third-party seller businesses.

(Pictures from the Internet)

Regarding the issue of seller traffic decline before Member Day, we hope that domestic plug-in companies that monitor Amazon keyword rankings can participate in the analysis. There is news that Amazon is conducting a test to change the traffic structure. It is said that this test is similar to the previous method of changing the star rating display.

I am skeptical about this news. If they really want to test it, they would not choose to do it during Prime Day. Perhaps Amazon’s real purpose is to increase the sales of its own products during Prime Day?

"Wonderful Reply"

nreo123

Why does the traffic go to VCs once the membership day arrives? On the afternoon of the 9th, all keywords were disrupted (natural ranking). The homepage position has been on the homepage for 158 consecutive days, and it fell to the second page in one second.

Before 2:00 p.m. on the 10th, it was still at the front of the keyword rankings. When I checked the big keywords, they were all VC accounts, and they were all big American brands. It had been on the homepage for 158 consecutive days, and then dropped to the second page in one second. The keyword position had not changed for two days and had been on the second page. The big keyword homepages were all VC accounts, and some products that had no orders were on the homepage. Is there the same situation?

24kyys

It's not surprising. All my big words that were stable in the top 3 natural positions suddenly dropped to 1-15 one week before the Prime Day. Self-operated and American local brands were inexplicably ranked at the top. I looked at the BS of other categories and it was basically the same. They suppressed Chinese brands and tilted the traffic to local brands during the Prime Day. I just hope that Amazon will have a change of heart after the Prime Day and adjust it back. But the interesting thing is that basically only the top 20,000 words in ABA will be affected, and the small words after 20,000 will not be affected.

Nightmare Dawn

Hasn't this been going on for a long time? Here's something that 99% of sellers don't know. When TV sticks were popular, Xiaomi's TV stick was banned from sale on the entire site because it took a large share of Fire Stick. Referees and referees are all my people. What can you use to fight me? Not to mention white-label products. Many domestic brands with some strength have been recruited into VCs to keep their market share. White-label products or small brands without strength have had their market share eaten up openly or covertly.

A bad silver

This started from July 9th to 10th. The main keywords 1-2, 1-1 inexplicably dropped to the first place on the second page. We were forced to increase advertising, and while sales were maintained, the ranking did not change much.
Products from other Chinese companies suffered the same fate, with only one or two escaping.

Listen to hshdnjs

It’s said to be testing a new algorithm, but for several categories I worked on, those VCs with US local links that had low product relevance had extremely low sales and stayed at the top for more than a week.

Anonymous user

I encountered the same problem. All the keywords that were stable at 1-1 suddenly dropped to 1-15 and above. The first 14 were all self-operated + US local accounts! ! ! Every day when I open a case, I get the same response, "No abnormality", a smiling face, hehe

Anonymous user

All the top links in the top three positions on our US site suddenly dropped to the middle of the homepage a week before Member Day. The top 10 positions were replaced by US local brands and domestic third-party sellers that were originally in the back of the page.