AI shopping trend accelerates, 49% of US consumers use AI tools to research purchases

It is learned that on March 4, according to foreign media reports, a latest survey shows that nearly half (49%) of American consumers use artificial intelligence tools when researching purchases. This proportion has increased by 6 percentage points from last year, reflecting the growing influence of AI in consumer decision-making.

The survey, conducted by consumer research platform Attest and covering 4,000 nationally representative U.S. working-age consumers, showed that ChatGPT remained the most popular generative AI tool at 44%, followed by Google Gemini (31%) and Microsoft Copilot (Bing) (19%).

As the trend of AI participating in shopping decisions accelerates, American consumers' trust in AI tools is also rising. The survey shows that 45% of consumers said they trust the information provided by AI chatbots or tools, up from 40% last year. Among them, 17% of respondents even "completely" trust the information provided by AI tools. In addition, American consumers' trust in the information provided by generative AI (42%) is on par with natural search results (42%), and only 15% said that their trust in AI-generated information is lower than that in natural search results.

The potential of AI to empower brands has also received attention. Respondents believe that the biggest advantages of brands using AI technology are providing faster customer support (45%), helping employees improve work efficiency (38%), and creating more creative advertisements (38%). In addition, 32% of consumers believe that AI can promote product innovation, 31% believe that AI can improve customer experience, and 29% believe that AI can improve the personalization of services.

However, despite the increasing application of AI, consumers are still concerned about the potential risks it brings. The survey found that 56% of respondents are worried that AI will replace human jobs, 54% are worried that brands will lose their "human touch" due to over-reliance on AI, and 53% are uneasy about AI replacing real customer service.

Faced with the rapid penetration of AI in the business field, consumers also hope that brands can maintain transparency and control over their use of AI. The survey shows that 79% of respondents support mandatory labeling of AI-generated content, and 75% believe that relevant regulations should be formulated to restrict brands from using consumer data to train AI models.

Author ✎ Rayna/

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