Amazon puts pressure on sellers to stop selling at low prices on Temu?

Recently, Amazon issued a notice to some Chinese cross-border merchants, asking them to stop selling goods at lower prices on its competitor Temu platform .

The move comes amid growing competition with the notoriously competitive Temu, the budget retail platform owned by Chinese e-commerce giant PDD Holdings.

According to multiple sellers, Amazon in the United States notified managers of some popular Chinese brands and asked them not to list the same products on Temu at prices lower than Amazon.

In order to more effectively deal with the competition from Temu, Amazon not only strengthened its internal price monitoring mechanism, but also tracked product pricing on the Temu platform, and used technical means to obtain real-time price information of similar products on the Temu platform, so as to compare and analyze the prices of products on the Amazon platform.

If a seller is found to be selling at a lower price on Temu than on Amazon, the seller may lose the chance to participate in Amazon's "Add to Cart" program, which is also known as "Buy Now" and is displayed prominently at the top of Amazon product pages, allowing consumers to buy the product directly instead of choosing similar products from other merchants.