2025 Amazon lowest price grabbing mechanism and flash sale policy update!

In the past two days, many sellers have received reminders from Amazon managers: Coupons will undergo major reforms!

It is important to note that all sites will implement this mechanism!

Although the news has not been officially announced, many sellers have confirmed the matter with Amazon managers, and the authenticity is relatively high . It is reported that some sellers have canceled coupons overnight to avoid affecting the deal price.

Coupon is a promotional tool for all sellers. Sellers can create discounts for a single product or a group of products and enjoy Amazon's automatic promotion service.

Deal promotions include flash sales, 7-day sales, and store treasures, which can help sellers increase sales, gain traffic, and gain popularity.

Prior to this, deal activity price capture was usually based on the original price or other set price of the product, and the use of coupons would further reduce the actual selling price of the product in the deal activity.

If the discounted price of the Copon coupon affects the price capture of the Deal activity, sellers may face the following problems:

1. Pricing strategy needs to be adjusted

The method that sellers used to use before, which was to use large coupons to boost rankings before flash sales, will be directly affected!

Sellers need to re-plan their promotional strategies. They can no longer rely solely on large coupons to improve the competitiveness of their products in deal activities. Instead, they need to comprehensively consider the balance between the coupon discounted price and the deal price.

Sellers are advised to analyze the prices of competitors in the market, especially the prices of similar products after deals and coupons. According to the price dynamics of competitors, combined with their own cost and profit goals, they can formulate flexible pricing strategies.

For example, if you are selling an electronic product and you find through market research that competitors’ prices after deals and coupons are generally between $100 and $120, and your product cost is $70 and the platform commission is $10, then you can consider setting the base price at around $140.

2. Pricing becomes more difficult, and coupon and deal prices are set more granularly

Sellers need to calculate and set prices more accurately in accordance with Amazon's policy requirements to ensure that the coupon discounted price can both attract consumers and make the deal profitable.

It is recommended to set coupons and deal prices in a targeted manner based on the product's sales cycle and inventory status.

For products with large inventory backlogs or in the new product promotion stage, you can appropriately increase the coupon strength and lower the discounted price to attract more consumers to buy, while striving to enter deal activities.

Use data analysis tools to track product sales data under different coupon and deal price settings, such as click-through rate, conversion rate, sales volume, etc., and optimize price settings based on data feedback.

For example, when the coupon discount is 30%, the conversion rate of the product is significantly improved, and the inventory digestion speed is also accelerated. Then in the subsequent promotions, according to the product inventory and sales targets, the time period of the coupon discount of 30% should be reasonably arranged, and at the same time, the deal price should not be higher than the coupon discounted price.