2025 The latest Amazon discount code setting method, pay attention!

When Amazon sellers are doing off-site sales, they will inevitably use discount codes for promotional activities. By setting off-site promotional discount codes, sellers can attract a large amount of off-site traffic and effectively increase product exposure and sales.

Today I’m going to share with you the latest version of the tips and precautions for setting up off-site promotional discount codes!

Among them, social media promotional codes, purchase discounts (one-time), and purchase discounts (unlimited) must ensure that they have their own discount codes/discount codes/codes. Purchase discounts (none) do not require the entry of discount codes.

Social Media Promo Code

Social media discount codes are not displayed on product pages. They are a specific type of promotional code provided by Amazon and are often linked to the Amazon Influencer Alliance.

Generally, the system randomly generates the coupon code after following specific steps and settings in the Amazon seller backend. There may be some default rules and options. Do not edit it yourself! The edited coupon code may have bugs and buyers may not be able to use it.

This discount code is more suitable for extensive social media promotion, as well as various off-site promotion channels and activities. Once it is successfully set up, even if no off-site promotion methods are used, there is a certain chance that it will be captured by social media celebrities cooperating with Amazon and promoted.

Percentage Off

You can set discount types such as full-discount and percentage discount , which is more flexible and can be used for promotion of multiple products.

Coupon codes can be customized to highlight a brand name, product, sponsored influencer, or upcoming event. Coupon codes must be 8 to 12 alphanumeric characters, including the numeric prefix.

Generally, when we do off-site promotion, we use purchase discounts. After creating it, we send the code to the service provider or send it to the private traffic pool ourselves.

You can set a certain discount level, such as a percentage discount or an amount discount, to attract consumers.

Social media promo codes, up to 50% off ;

Purchase discount Percentage Off coupon code, up to 50% OFF.

Please note that Amazon has launched a discount stacking function, but this function does not apply to social media promotional codes. When creating a [Purchase Discount], sellers can choose whether to stack the Code with other offers based on actual conditions.

Unrestricted : There is no limit on the number of discount codes, and they are valid for multiple items of eligible ASIN in a single order, which means they can be used repeatedly.

One-time : A code that can only be used once. It is valid for one product of an eligible ASIN. The code will become invalid after the buyer uses it.

If you want to limit each customer to only one such code, you must also check the "Each buyer can only use the discount code once" option.

None : No discount code, unlimited items in unlimited checkouts, buyers can enjoy the discount without entering a discount code, and it can be combined with all discounts.

It is not recommended to use this type of code, as it puts you at the greatest risk because arbitrage sellers will use your promotion to sell your products on other websites and steal the discount you want to offer to end consumers in the process!

Step 1: Open Amazon Backend > Select Advertising > Manage Promotions

Step 2: Select [Social Media Promo Code] > click [Create]

Step 3: Set promotion conditions on the page

① Select the product to be purchased (ASIN list)

② Fill in the sub-variant ASIN to be promoted. Multiple ASINs can be wrapped

③ Enter the product discount. For example, if you enter 50, it means a 50% discount.

Step 4: Set promotion time

• The start date can be used as the default, or customized
  

• It is recommended to set the end date to 7 days later

• You can customize the name of the promotion activity to make it easier for you to distinguish and view it.

Note: This refers to Pacific Standard Time. The earliest effective time here is 4 hours later . The date can be selected according to personal needs. It is recommended to set it to one month to increase the probability of being forwarded by influencers, but the specific time also depends on your promotion plan.

Step 5: Use all default settings without changing them

• [Who this promotional code should be shared with] is checked by default , and there is a chance that it will be shared to the community by Amazon celebrities.

• [Multiple redemptions per buyer] The default selection is [One item in a one-time settlement ] to avoid clearance!

• [Promotion Code ] The code is randomly generated by the system. Do not edit it yourself! The edited promotion code may have bugs and buyers may not be able to use it.

Step 6: Click [View] at the bottom of the page to view and confirm the discount information

Finally: After confirmation, select [Submit] to complete the setting of the discount code.

After that, we will get the social media link , which usually takes effect after 4 hours. Then we will fill in the post information according to the off-site template and send it to the service provider.

Discount code setting suggestions

Step 1: Open Amazon Backend > Select Advertising > Manage Promotions

Step 2: Select [ASIN List-Create Product List] and fill in the relevant information.

You can add the ASIN or SKU of the product you want to promote. If you have multiple products to promote at the same time, you can add them separately and separate them with commas or spaces. Please pay attention to the format requirements.

Step 3: Select [Purchase Discount Percentage Off] > click [Create]

Step 4: Set promotion conditions

① [Goods purchased by the buyer ] Minimum purchase quantity, the default selection is 1 , and the group only supports single-item discount promotions.

② [Buyer Gets] When setting a discount, you need to enter a specific value, such as 40 means 40% OFF, which is a 40% discount. The maximum value you can fill in is 50 .

③ [Products to be purchased] Enter the ASIN you want to create. If you can’t find it, click “ Select another category ”

④ Set the budget and enter a value without decimals between 100 and 100,000.

* Budget setting instructions:

Note 1: This budget will determine how much money you can invest in this promotion. You can now set the budget based on the number of orders you want to place.

For example, if the product sells for $200, you set a 50% discount, and you expect to sell 100 units, then the budget you set is 200 * (1-50%) * 100 = $10,000.

Note 2: When the budget utilization rate reaches 80%, the promotion will be offline, and the remaining 20% ​​of the budget will be used to pay for the redemption fees of buyers who have participated in the promotion.

For example, if the budget is $1,000, when $800 has been used for normal redemption by the buyer, the promotion will be closed. However, within 30 minutes after the closure, the buyer can still continue to redeem, and the remaining $200 will be used to cope with the redemption during this period.

Step 5: Set promotion time

Note: This feature does not apply to social media promotional codes, and does not allow multiple "percent off discounts" or multiple "buy one get one free" promotions to be used together . Therefore, when using this feature, sellers need to carefully plan the combination of promotional activities to ensure the best promotion effect.