There is another bug in Amazon's backend, and the advertising fees are shocking!

There is another bug in Amazon's backend, and the advertising fees are shocking!


This morning, many sellers reported in the seller communication group that there were problems with Amazon's brand advertising background, and the background advertising fees of many sellers were shown to be over 100 million.

            

▲ Image source: Seller communication group

           

▲ Image source: Seller communication group

 
You don’t know until you see it, and you’ll be shocked when you see it. 996 million ... in US dollars. Are they serious about this sky-high advertising fee?
 
             
 
Amazon's move has left many sellers confused and shocked. At this point, the sellers have already silently hummed in their hearts, "Little friend, do you have a lot of question marks?"
 
The seller said: I really have too many questions! Several hundred million advertising fees appeared overnight. Brother-in-law, do you think too highly of my financial strength?
 
As a result, sellers began to complain about Amazon's backend.

AMZ 123

Sellers Exchange Group



“If I had 100 million US dollars, would I still start Amazon?”
"The cow is an Amazon cow. My brother-in-law really knows how to play."
"It's only been a month, and they've already spent hundreds of millions of dollars on advertising."
"Amazon's bugs are nothing new to me, and I'm not surprised at all."
...

               

▲ Image source: Seller communication group

                

▲ Image source: Seller communication group

              

▲ Image source: Seller communication group

 

The editor has collected screenshots of backend advertising fees provided by some sellers. Most sellers' backend fees are over 100 million yuan, and some sellers even compare whose data is bigger. You can taste it carefully...

              

▲ Image source: Seller communication group

         

▲ Image source: Seller communication group

              

▲ Image source: Seller communication group
              ▲ Image source: Seller communication group
 
In fact, it is not the first time that Amazon’s system has had bugs, and problems have repeatedly occurred in the advertising backend, often leaving sellers confused.
 

In September 2018, some sellers reported that they could not access Amazon’s backend advertising. They bid twice as high for manual advertising using the words filtered by their own automatic advertising, but received no exposure.


In January 2019, sellers reported that multiple advertising campaigns had budgets exceeded, with the highest actual cost exceeding 700%. The original budget was set at $10, but the actual cost was nearly $80!


Similar situations have occurred several times. It seems that Amazon needs to optimize the backend system and give sellers an explanation. After all, no one's money comes from the wind, and sellers can't withstand such a blow no matter how strong their minds are.
 
Faced with the sky-high advertising fees in the background of Amazon, more sellers expressed helplessness. The system has a bug and the sellers are helpless. They just hope that this is not true and that it can return to normal as soon as possible.
 
If you have any complaints about Amazon's sky-high advertising fees, please feel free to leave your comments.
 
Text✎ Yi Xin/
Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.


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