A good review costs 116 yuan! Deleting a bad review costs 800 yuan! Just now, Amazon's fake orders became a hot topic

It is said that once you enter Amazon, it is like entering a deep sea, and moral integrity is a thing of the past. It is said that among those who do business on Amazon, there are few who do not fake orders. It is not only Chinese sellers who do fake orders, but also foreign sellers who do fake orders .

Today, a piece of news "A fake positive review on Amazon costs 116 yuan" became a hot search on Weibo , revealing the inside story of the fake order industry on the Amazon platform abroad .

According to the Daily Mail:

The company exposed this time is a German review company called AMZTigers, which claims to have 3,000 British "testers" . Its official website reads : "We help you get verified reviews from real people. We have more than 60,000 product testers in Europe to write reviews quickly and reliably."

The reporter pretended to be a potential customer and asked about the company's business. The company employee said: "It's 15 euros per review, but if you buy a package, it's cheaper. "

In addition, the employee also revealed that four-star reviews are becoming more and more popular, because if all the reviews are five-star, it will appear suspicious, and it is best to have a mixture of four and five stars .

Millions of Amazon shoppers are at risk of being misled by fake reviews, with rough estimates suggesting that more than $178.2 billion is spent on these products each year .

In fact, there are many fake review water army companies not only abroad, but also in China .

This piece of news reminded Pepe of an incident in October this year when a reporter from Japan's NHK TV station went undercover as an Amazon reviewer and exposed an incident in which a Shenzhen seller sought out Japanese consumers to place fake orders and leave false reviews.

At that time, the undercover reporter not only exposed that the sellers of headphones and power banks in Shenzhen contacted Japanese consumers to fake orders and leave reviews , but also found a large fake order factory in Shenzhen, which had a computer fake order system and a mobile phone fake order system ! The agent said that they had covered all Amazon sites.

After the TV program exposed the incident, it is said that Rakuten has formed an investigation and technical team to delete false reviews 24 hours a day, 365 days a year.

It can be seen that the company that posted fake reviews exposed by Japan's NHK TV station is from Shenzhen .

In addition, technology industry expert Daw Lidi said:

Many veterans who have been working at Amazon for a long time have actually become numb to fake orders and think that fake orders are the most normal thing. Because they already have fixed channels, fixed resources and ever-expanding buyer resources, these sellers tend to launch new products very quickly. Often in a split second, the number of reviews has reached 100+ , which really makes the newbies angry and envious.

Of course, there are also many sellers who insist on white hat operations. When they rack their brains but see no improvement, they suddenly think of brushing orders, but they are often afraid that their brother-in-law may go crazy and beat them up, so they dare not act.

It is true that Amazon can identify most of the fake orders, but don’t forget that Amazon is a listed company. In fact, my brother-in-law is most concerned about its stock price . The major shareholders on Wall Street are also really concerned about Amazon’s stock price. The fluctuation of a few percentage points may seem small, but behind the decimal points are astronomical figures of US dollars fluctuating up and down.

You know, if there were no Chinese sellers selflessly making money by fake orders for my brother-in-law, Amazon's annual turnover would be cut by at least a quarter . My brother-in-law's position as the world's richest man was made by our great Chinese sellers one order after another. Now fake orders have formed a complete industrial chain all over the world. My brother-in-law is not blind or deaf. He just turns a blind eye to such things. As long as you don't go too far, I don't bother to care about you. However, before the arrival of each peak season, we still have to carry out a wave of crackdowns to crack down on those overly arrogant sellers to prove to the people of the world that Amazon will never allow the manipulation of reviews to exist.

In fact, the sellers who were eliminated before the peak season were indeed too skilled in using black technology. They even felt that the fake orders and reviews were too slow. They wanted to reach the peak of life in one step, marry a tall, rich and handsome man or a white, rich and beautiful woman. They merged thousands of zombie listings a day, regardless of whether they were in the same category. There was even a picture of a necklace in the review of a listing selling dog collars . Don't treat your brother-in-law as a fool. You put a dog collar around a person's neck. I would be sorry if I didn't ban you. There are shortcuts to everything, but if you take too many shortcuts, shortcuts will become a desperate situation.

Although fake reviews are rampant, my brother-in-law still has the will to post fake reviews . In order to crack down on fake orders and fake reviews, Amazon has been updating its review policy this year. In early November, Amazon launched a one-click review request feature, and then updated the "Communication Guidelines" to add multiple prohibited items to regulate review requests.

In the past two days, a large number of sellers have received fake order warning emails from Amazon !

Peipei summarized the key points of the email: We already know that you have fake orders, which is a serious violation of Amazon policy! If you continue to do this, we will block your account!

Regardless of whether my brother-in-law is fishing, it at least shows that Amazon’s control over reviews is becoming increasingly strict . It seems that it will become increasingly difficult to obtain reviews in the future.

Now that 2020 is here, what other methods are there for sellers to get reviews?

This is an official review acquisition method suitable for most novice sellers. You can apply for it yourself in the seller's backend. The fee for this program is $60, which usually brings you 5-7 reviews . However, this program is mainly aimed at new products on the platform. If your product quality is defective, you should still participate with caution !

Previously, this official review request program only allowed VC accounts and invited SC accounts to participate. Recently, Amazon has fully opened this function. Many third-party sellers have seen this "Vine Program " button in their backends. You can apply for it for free , but you need to register your brand before you can participate in the program. Please note that the reviewers of this program are all people with high credibility selected by Amazon from customers. So, like the early reviewers, this is also a double-edged sword . If the quality of your product is worrying, be cautious when participating.

This is an officially recognized and compliant way to request reviews. After clicking, an email requesting reviews will be automatically sent to the buyer, but there is no guarantee that all buyers will open this email, and negative reviews may be requested. Please note that this review request function only supports orders with a delivery time of 4 to 30 days.

The most important ones are the various groups on platforms such as Facebook . In these groups, there are a large number of foreigners lurking who hope to get free products and commissions. But in 2020 , this way of asking for reviews has been ruined. There are not only reviewers lurking in them , but also Amazon undercover agents and many scammers. Sellers need to identify them themselves.

If you have relatives or friends abroad, then of course they can help you place an order and leave a review . In addition, you can also use the Chinese WeChat review group, but you still have to be wary of scammers .

Finally, Pepe wants to say that fake orders are always just external assistance, and mature operational ideas are the foundation .