What is iMile Middle East e-commerce logistics? iMile Middle East e-commerce logistics review

1. iMile Services

1. COD (Cash on Delivery): There is a dedicated team to study solutions to improve the COD delivery rate and provide professional collection services.

2. Local delivery: We have our own delivery team to ensure high-quality local delivery services.

3. Customer Service: Stay connected with end customers through various channels such as SMS, phone, email, social media, etc.

4. Overseas warehouse: provide overseas warehouse storage, sorting, packaging and inventory services.

5. International first-leg transportation: Provide first-leg air transportation services from China to the Middle East.

2. iMile Business Process

1. Consumers place orders on the independent website or APP page of China's cross-border e-commerce;

2. The order is purchased by the seller in the country and enters iMile's warehouse in China;

3. After the sellers' goods are uniformly transported to the collection warehouse, they are generally transported by air to Saudi Arabia and the United Arab Emirates, and after customs clearance, they are transported to iMile's self-built warehouse in the Middle East;

4. iMile’s courier team then delivers the goods to consumers, forming a closed loop.

3. iMile Operation Background and Model

1. First of all, we should mention the logistics feature of the Middle East - COD (Cash On Delivery): Online payment is not well developed in the Middle East, and 80% of consumers still choose to pay cash on delivery. Although the cash on delivery model has lowered the consumption threshold, online shoppers still have low trust in e-commerce and the rejection rate remains high.

In addition, the logistics infrastructure in the Middle East is weak, there is no clear address planning, and delivery personnel cannot find house numbers and postal codes, resulting in low last-mile delivery efficiency.

Secondly, the particularity of the Middle East logistics market lies in the fact that the connection between cross-border e-commerce and C-end customers is fragile, and after-sales customer service and payment are actually in the hands of logistics companies.

Consumers often mistake logistics and e-commerce as one and the same. So when they encounter returns or product quality issues during purchases, consumers will directly contact the logistics company to request returns or exchanges.

2. Based on the background of the Middle East logistics market, founder Huang Zhen believes that overseas projects must be close to the market and have a deep understanding of local policies and cultural environment in order to create products that are more suitable for the market.

In view of the COD model and the particularity of customer service, iMile built its own localized operation team and independently developed warehouse management systems including TMS and WMS.

Couriers can use the iMile App to schedule delivery times with customers in advance, optimize routes, estimate arrival times and other data.

In terms of payment, iMile currently mainly accepts cash. In the future, it plans to cooperate with local banks in terminal payment to reduce direct cash collection, such as paying by scanning QR codes with mobile phones, and reduce payment rejections in the payment process.

In addition, as the number of orders delivered each day increases, iMile will further optimize data collection in terminal delivery, and its own address database information will become more and more complete. The higher the address accuracy, the higher the signing rate will be.

4. iMile Advantages

1. A Chinese team that understands the Middle East: iMile is a Chinese team, which gives it a natural advantage in cooperation with Chinese e-commerce companies. In terms of localization, it also has rich experience. The founder has nearly ten years of local experience in the Middle East. The team includes domestic logistics talents. By applying domestic mature experience to the Middle East market, iMile has better growth potential.

2. iMile is positioned as "small and beautiful": Different from large platforms, iMile is more flexible. When other platforms cannot complete the delivery after following the process, iMile will use localized customer service methods to contact the customer.

Because the entire process of iMile is set up according to COD and the operation is refined, the overall signing rate is higher than the industry level, which is currently around 60%-70%. The signing rate is very important and directly determines the cost of the merchant. A 50% signing rate means that the cost has at least doubled.