Scandal-ridden, brother-in-law is ruthless this time! Five-star reviews are dangerous...

Recently, Amazon has been reported by major foreign media and has been plagued by scandals. The topic #Amazon charges 116 yuan for a fake positive review# even became a hot search on domestic social platforms.

It is understood that the cause was a news article in the British Daily Mail about an Amazon seller hiring a "rogue marketing company" to provide virtual reviews at a price of 15 euros per review, which alarmed the world media.

Previously, foreign media reports on the rampant fake reviews on Amazon have long been common. This time, a company specializing in reviews was directly exposed. Amazon must have been criticized badly! As the saying goes, misfortunes never come alone. Another media outlet has revealed that Amazon's "Amazon's Choice" feature may be selling fake goods!

For a time, Amazon was pushed to the forefront of public opinion. In response, Amazon stated that it has a zero-tolerance policy for any reviews intended to mislead or manipulate customers.

So, my brother-in-law sent out a "Christmas gift" to the group on Christmas Day - a warning email!

If you place orders again, your account will be blocked

This time, my brother-in-law was very direct and clearly stated in the email that sellers are not allowed to manipulate ratings, feedback and reviews. If the seller continues in this way, it may lead to account deactivation!

Xiaokeai believes that this warning letter is not groundless. It is probably related to the recent revelations and digging up of negative information by foreign media. My brother-in-law must take action to shut up the public. In addition, sending a warning letter can temporarily deter some sellers who brush orders and prevent the platform from being caught.

In addition to sending warning letters, my brother-in-law has continued to delete reviews . Many sellers said in the group that review deletion has been very serious recently. Both new and old VP reviews will be deleted, and some Asin reviews have even been directly emptied!

Therefore, sellers must be careful and avoid any illegal actions such as fake orders in the near future! I boldly predict that there will be a follow-up after this email warning, and it is likely to be another wave of account suspension!

Amazon testing new features

It is understood that an insider revealed that Amazon is testing a new feature specifically for detecting 5-star reviews of Chinese products.

This new program can automatically detect 5-star reviews of Chinese products and automatically delete them, and the program is permanently implemented! Amazon employees have held targeted meetings for reviews that they believe are fake or bought.

Since the system currently only tests 5-star reviews and has no doubts about 4-star reviews, it is recommended that sellers adjust the ratio when testing reviews, 30% 5-star reviews and 70% 4-star reviews. This combination is the safest and can greatly reduce the risk of being blocked by Amazon.

The authenticity of this news cannot be confirmed at present. However, judging from the current situation, my brother-in-law attaches great importance to the evaluation and is making drastic reforms. Various rules and regulations will become more and more perfect, so it may be more difficult for sellers in 2020.

However, no matter how Amazon prohibits it, as long as the Review weight in the A9 algorithm exists, fake reviews will not stop. This is an endless battle between sellers and the platform! The winner is the king, and those who survive will also enjoy the fruits of victory!

2019 has passed, please continue to forge ahead in 2020!