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It is the peak recruitment season of September and October, and a group of cross-border job seekers are shuttling between the recruitment areas of various cross-border companies, looking for their ideal positions. However, according to recent news, although the recruitment demand for some cross-border e-commerce related positions has been rising, the salary and benefits are not as good as job seekers expected. [ Seize TikTok e-commerce traffic and detonate big promotion growth at the 2024 TikTok Shop Peak Season Big Promotion Traffic Summit. Click here to register] It has been observed that in the turbulent industry environment, the recruitment market operated by Amazon has seen a phenomenon of extreme contrast . On one hand, Amazon continues to be popular, the number of sellers on the platform is rising, and the market demand for recruitment for Amazon operations continues to increase. According to Extensiv's market research, the total number of Amazon sellers increased by 18% year-on-year in the second quarter of 2024. At the same time, according to Zhiyouji data, as of September 12, the number of recruitment positions for Amazon operations positions in 2024 has exceeded 20,000, an increase of 19% over the whole year of 2023 . As the industry's weathervane, big sellers have also joined the "war for talent" during the peak recruitment season. According to data from recruitment websites, the currently popular Savi and Yibai are both recruiting more than 150 positions, of which more than 20 are Amazon operation-related positions, mostly for high-quality operation talents. The salary range is quite wide and is determined by experience. On the other hand, cross-border applicants have discovered during the job search process that the talent experience for Amazon's operational positions has depreciated, and the era when they were highly sought after and recruited with high salaries is gone forever. It is learned that recently, a cross-border job seeker in the industry revealed that the salary for operations in Guangzhou has been declining since April this year, with the declines from May to July being 5.3%, 3%, and 2.98% respectively. By July, the average monthly salary had fallen below 7,000. ▲ The picture comes from the seller’s disclosure At the same time, in a post discussing "Shenzhen Amazon Operation Salary", many sellers also reflected that the salary packages for Shenzhen Amazon Operations with the same experience were not as good as in previous years : "Three years of Amazon boutique operation experience, in previous years, you could get 15K+, this year, 11K+ is considered relatively high." As can be seen from the above, today's cross-border recruitment market undoubtedly brings both opportunities and challenges to job seekers: although job demand is still hot, the recruitment threshold has also obviously risen . In order to have a relatively considerable salary package, you need not only certain work experience, but also relevant in-depth skills (such as AI application ability, etc.). Based on the market and industry feedback, the analysis shows that the current situation is mainly caused by two factors: internal and external factors : From an internal perspective , Amazon will undergo frequent changes in 2024. First, there will be major changes to the search page and flash sale rules, which will increase the difficulty of platform operation. Later, there will be new costs such as warehousing configuration and rising advertising fees, which will further squeeze the profit margins of sellers... At the same time, according to market research by Extensiv, although the total number of Amazon sellers increased in the second quarter of 2024, the average order volume decreased by 7%. This trend shows that the seller market is becoming increasingly saturated and competition is becoming increasingly fierce, but demand has not increased accordingly. Faced with a series of operational challenges, cross-border companies need to recruit operational talents more accurately to achieve the goal of reducing costs and increasing efficiency. From an external perspective , as cross-border e-commerce enters an era of rational growth, the industry's value chain is migrating from the sales end to the product end . Many Amazon industry talents also said that product development is much more popular than operations. According to BOSS Direct Recruitment data, as of August 2024, the average salary of Amazon product development is higher than that of operations. At the same time, as the industry accelerates its multi-channel layout, the operational talent costs of some cross-border companies are spread out by other platforms , resulting in a horizontal comparison. Although there is still demand for Amazon's operational positions, the salary increase is not obvious, and has even declined slightly. What is most worth mentioning is that the rise of emerging platforms such as Temu and TikTok has significantly accelerated the pace of multi-channel layout of cross-border enterprises, which is also reflected in the cross-border recruitment market. Affected by factors such as intensified market competition and tightening policies of mainstream platforms, the trend of multi-platform layout is becoming increasingly fierce in the cross-border e-commerce industry. The survey found that in 2024, more and more cross-border companies have invested in the trend of multi-platform layout. In recent years, emerging platforms such as TikTok, Temu and SHEIN, which have grown rapidly overseas, have attracted the attention of most cross-border companies, further driving the demand for operation positions related to these platforms. TikTok's operating salaries and job openings are both skyrocketing According to Statista, as of April 2024, TikTok's global downloads have exceeded 4.92 billion times, with monthly active users reaching 1.582 billion, and is expected to reach approximately 2.35 billion in 2029. Thanks to TikTok's huge user base, TikTok's e-commerce market share has also achieved rapid growth. As of February 2024, TikTok Shop has accounted for more than 68% of the total social e-commerce GMV. [ Seize TikTok e-commerce traffic and detonate big promotion growth at the 2024 TikTok Shop Peak Season Big Promotion Traffic Summit. Click here to register] According to Zhiyouji data, the market demand for TikTok operations positions has started to grow rapidly since 2022. As of September 12, 2024, the number of TikTok operations positions recruited in 2024 has increased by 114% compared to the whole year of 2023, and the salary has also increased by 4% compared to 2023. Among them, the recruitment demand for TikTok operation positions in Shenzhen is particularly hot. As of September 12, the number of recruitment positions in 2024 has increased by 151% compared with the whole year of 2023, and the average monthly salary has reached 13K. According to feedback from some job seekers in the industry, the average salary growth of TikTok operation is also more significant than that of Amazon operation. For example, Yibai Network is recruiting TikTok operations managers with a salary of 25-45K and more than 2 years of TikTok operations experience. The salary for ordinary TikTok operations recruited by Savitech is 6-10K, but fresh graduates with no experience are accepted, and benefits such as weekends off are indicated. Temu operations job market gradually heats up With its extreme cost-effectiveness and viral marketing, Temu has captured the hearts of a large number of overseas users since its launch, achieving a surge in traffic and user scale. Currently, Temu has entered more than 70 countries and regions including North America, Europe, and Asia, and Statista data shows that as of July 2024, Temu has been downloaded 680 million times. Although its operating model is quite controversial, many sellers still join in the market in the hope of taking advantage of the trend to increase sales and expand their business boundaries. According to Zhiyouji data, the market demand for Temu operations positions has been growing steadily since 2023. As of September 12, 2024, the number of Temu operations positions recruited in 2024 has increased by 200% compared to the whole year of 2023 . In terms of salary, the salary of Temu operation positions in 2024 will increase by 6% compared with 2023, but the overall average monthly salary is relatively low. In addition to Shenzhen and Guangzhou, the recruitment demand in areas with concentrated cross-border e-commerce industrial belts such as Jinhua and Dongguan has increased significantly. Analyzing from its operating model , it is mainly because Temu’s previous full-hosting model was mainly aimed at factory-type sellers, with a low operating threshold, and the semi-hosting model launched later had certain requirements for operational capabilities, requiring sellers to upload products, handle logistics, etc. Some big sellers have also started recruiting Temu operation talents. Yibai Network is recruiting Temu operation positions, Temu cross-border e-commerce operation positions, etc. The salary range is 4 to 10K, and the Temu operation supervisor is as high as 15-25K; Zhiou Technology is recruiting Temu operation salary range of 6 to 12K, weekends off, and more than 2 years of Temu or other ordinary boutique operation experience is required. In addition, according to customs statistics, in the first half of 2024, my country's cross-border e-commerce imports and exports reached 1.22 trillion yuan, a year-on-year increase of 10.5%, 4.4 percentage points higher than the overall growth rate of my country's foreign trade in the same period. At the same time, Tianyancha data shows that from January to July 2024, there were more than 1,500 newly registered companies related to cross-border e-commerce in my country, and nearly 5,800 newly registered related companies in 2023, an increase of 44.4% from 2022. It can be seen that although the cross-border e-commerce industry has been undergoing a major reshuffle in the past two years, the overall trend is still positive. And as cross-border e-commerce enters the fast lane of development, market participants are experiencing explosive growth, and the demand for platform operation-related positions in the cross-border recruitment market is also soaring, further driving job seekers to expand their career options. However, facing a recruitment market that still has many uncertainties, current cross-border job seekers need to focus more on improving their own abilities in order to achieve long-term development. What do you think about this? Welcome to discuss in the comment area~
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