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According to the data from the General Administration of Customs, the import and export volume of my country's cross-border e-commerce is expected to reach 1.22 trillion yuan in the first half of 2024, a year-on-year increase of 10.5%. The data clearly shows that it is the right time for Chinese companies and brands to go overseas to make money. However, as the scale of the cross-border industry market continues to expand, more and more Chinese sellers are rushing to go overseas and embrace globalization, and the competition for market stocks is also becoming increasingly fierce. In such an environment, high traffic costs and low conversion rates have become common dilemmas faced by many sellers. Faced with the continuous growth bottleneck, exploring new traffic growth points has become an important breakthrough for sellers. In this context, a brand new traffic door has actually been quietly opened to sellers.
As environmental issues such as climate change and resource depletion become increasingly serious, global consumers are beginning to actively embrace the trend of low-carbon, environmental protection and sustainable development. This change in concept is not only reflected in lifestyle and environmental awareness, but also quietly integrated into consumers' choice of products. At the same time, governments around the world have introduced relevant policies to encourage green consumption and green production, further providing fertile soil for the vigorous development of green products. This also contains huge opportunities for brands to tap into new growth. By following the trend of green development, not only can we respond to the green needs of the global market, enhance brand image and competitiveness, but we can also establish a responsible corporate image, thereby enhancing consumer trust. As the global e-commerce giant, Amazon is also at the forefront of this green consumption trend. In response to the call for net zero carbon emissions, Amazon launched the Climate Pledge Friendly program in 2020. The program aims to promote environmental protection and sustainable development and help consumers quickly discover and purchase green products.
Specifically, if the products sold by the seller meet the standards of the program and provide relevant information such as environmental certification and carbon emission reports, Amazon will add a green label to the product listing after review and display it to environmentally conscious consumers. Randomly searching for a certain category of products on Amazon, you can find that many hot-selling listings have special labels such as green leaves. According to data disclosed by Amazon, products with climate green labels can bring sellers at least 10% more page views.
It is not difficult to see from this that as the concept of green consumption continues to gain popularity, the Amazon Green Label is still gradually growing into a huge traffic portal, serving people with strong environmental awareness and strong demand for green consumption. In such an environment, many big sellers and brands are competing to seize the opportunity and achieve exponential growth in traffic and orders by obtaining the climate green label.
It is learned that with the addition of the climate green label "buff", the performance of many big-selling brands in the first half of 2024 ushered in strong growth: the sweeping robot brand Stone Technology cut 4.4 billion in revenue, and net profit soared 52% year-on-year; the smart home brand Lejia Holdings earned 2.4 billion in half a year and realized a net profit attributable to shareholders of 160 million yuan; the new energy brand Huabao New Energy achieved 1.14 billion in revenue, and its net profit soared 242% compared with the same period last year. The smart device accessories brand ESR (Esser) has also won the favor of a large number of consumers on Amazon by leveraging the climate green label, and has been ranked among the top three in Amazon's 3C protection sales for many years. So far, ESR has gained more than 80 million users worldwide . In terms of product design, ESR focuses on consumer needs, and on this basis integrates environmental protection and sustainable development into every detail, reducing carbon footprint in every link such as design, material selection, and production and manufacturing. Take ESR's mobile phone case series as an example. It uses environmentally friendly materials such as biodegradable plastics and recycled materials, which not only reduces the burden on the environment, but also successfully conveys the concept of environmental protection to consumers, enhancing brand loyalty and trust. ESR's success does not only rely on environmentally friendly design, but also on the brand's active pursuit of green certification. In the consumer environment where the green economy is developing rapidly, ESR took the lead in participating in Amazon's Climate Commitment Friendly certification.
By obtaining the Green Label certification, ESR's products are given priority in search results and are quickly captured by a large number of buyers who focus on green consumption, thus establishing a differentiated competitive advantage and helping ESR stand out from similar products. Both brand exposure and product conversion rates have been boosted. Specifically, ESR participates in Amazon's Climate Pledge Friendly program and enhances its brand competitiveness by obtaining CF certification. As an internationally recognized environmental protection mark, obtaining this certification means that ESR's products have achieved carbon neutrality throughout their life cycle and all links have met strict environmental protection standards. With the authority of CF certification, ESR's products are further guaranteed to be green, environmentally friendly, safe and reliable, thereby enhancing the brand's market competitiveness. Anker, a 3C global giant, is one of the best. In the first half of 2024, Anker Innovations' performance continued to maintain a steady upward trend. During the reporting period, it achieved revenue of 9.648 billion yuan, an increase of 36.55% over the same period last year; net profit was 872 million yuan, a year-on-year increase of 6.36%. Behind the gorgeous performance data, in addition to Anker's continued market expansion, launch of new products and expansion of offline and online sales, it is also inseparable from its adherence to the green development of the brand. Public information shows that currently on the Amazon platform, 80% of Anker's products have the climate green label. With the help of this eye-catching label, Anker is able to obtain precise support from the platform's traffic. While attracting more consumers and gaining more exposure opportunities, it also directly establishes the brand's green image and sense of responsibility, thereby enhancing consumers' trust in its products.
Anker has always attached great importance to building a green brand. Sustainability is not just a buzzword for Anker, but a core belief. To this end, on the one hand, environmentally friendly materials are used in product design and development in manufacturing. For example, the outer part of the cable is made of plant materials such as corn and sugar cane, which reduces 30-40% of oil consumption and 20% of carbon emissions, or the appearance and structure are compact, reducing the amount of plastic used. Relevant data shows that in 2022, Anker's plastic usage decreased by 33%, overall material consumption decreased by 30%, and carbon emissions decreased by 80%, in order to assure consumers of its commitment to creating products that are both environmentally friendly and high-performance. On the other hand, in terms of sales operations, Anker actively embraces the green sales concept of platforms such as Amazon. By continuously applying for the Amazon Climate Green Label, it labels its products as energy-saving, environmentally friendly and sustainable, thereby attracting the favor of consumers and winning their trust.
It is learned that with the increasing demand for green consumption, the number of green products on Amazon has been increasing year by year in recent years. In 2023 alone, there will be more than 1.4 million climate green label products available for purchase, an increase of 157% over the same period last year. At the same time, the cumulative sales volume of climate green label products has reached 1.16 billion pieces, a year-on-year increase of 42%.
It can be seen that the climate green label is generating huge business opportunities and becoming an important tool for sellers and brands to enhance their competitiveness. What is the powerful magic of this small logo, and how does it enable product sales and help merchants break through successfully? 1. Precision support for traffic Products with the Climate Green Label will receive 10% to 30% free targeted traffic support from the Amazon platform. These products will not only be specially recommended by the platform, but can also be directly screened by buyers through the search function, forming a clear differentiation advantage from other products. 2. Advantages of Special Zone Display Amazon has set up a special display area to display products with the Climate Green Label for free. This initiative provides consumers with a precise and convenient shopping selection platform with strong environmental awareness, allowing them to easily identify and purchase products that are in line with their sustainable lifestyle. 3. Traffic Inlet Expansion Climate Green Label products will enjoy a wider exposure opportunity. They have been integrated into 18 different traffic entrances, covering a full range of display from product keyword search to featured lists. This includes prominent positions in keyword search results, priority display in the "Best Seller" Climate Pledge Friendly Product Ranking, related recommendation areas for Climate Pledge Friendly Products, and specially marked climate-friendly options in the shopping cart, which comprehensively improves the visibility and attractiveness of products. 4. Priority recommendation for major holidays Amazon will prioritize products with the climate green label during key holidays and shopping seasons such as Earth Month, Earth Day, and Black Friday. 5. Platform recommendations are prioritized The Climate Green Label is now integrated into the key considerations of Amazon’s A10 algorithm. 6. Improve traffic conversion Amazon's data analysis revealed that products with the Climate Green Label have an average order volume 36% higher than ordinary products, and in some cases, this advantage can even soar to 84%. This not only highlights consumers' preference for environmentally friendly products, but also reflects the significant influence of the Climate Green Label in promoting sales. 7. Greater room for commodity premium McKinsey research data shows that consumers in Europe and the United States increasingly prefer to buy environmentally friendly products, and they are willing to pay an extra premium for these environmentally friendly options. As can be seen from the above, the climate green label dividend is just in time. As Amazon accelerates the implementation of environmental protection plans and continues to be committed to the construction of a green economy, the green label is becoming a pass for platform merchants and brands to widely reach consumers. It can not only help sellers open up new traffic growth points, but also help brands establish a positive and responsible corporate image and continuously accumulate brand power. Therefore, for sellers, obtaining green label certification is helpful to seize the initiative, rely on its dividends to break the traffic bottleneck, and achieve faster sales growth. It is learned that the Climate Green Label is currently widely applicable to almost all product categories, and Amazon provides 52 different certification schemes. However, this also means that the application process is complicated and strict, and many sellers fail to pass the review due to lack of experience, thus missing out on a large number of sales opportunities. In this case, it is particularly important to choose a professional and reliable service agency. As a pioneer company focusing on the low-carbon market, Certification Chain has more than 10 years of certification experience. They are one of the earliest, largest and most professional Amazon Climate Friendly Commitment certification agencies in China, and are also an APN carbon neutral service company recommended by Amazon Cloud.
The Certificate and Test Chain is equipped with its own carbon neutrality system and professional team of doctors, which can provide cross-border brands with accurate environmental footprint calculations and carbon footprint reports. At the same time, it can use digital technology to customize the most suitable and cost-effective climate green label solutions for sellers. Up to now, the certification chain has successfully provided Amazon Climate Green Label certification services to more than 1,200 cross-border brands such as ZEBO, Paton, Levo, Ono, and Bestchi, and has carefully created customized solutions for more than half of the TOP100 cross-border sellers, helping these brands to successfully obtain the Climate Green Label. Scan the QR code below to start cooperation with Certification and Testing Chain immediately and get your exclusive green label certification solution!
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