Factors that affect flash sales and ways to improve them

Amazon's flash sales feature is very popular among sellers, not only because it can bring sellers more exposure and traffic, but also because it can help sellers improve conversion rates, increase sales, and clear inventory. Participating in flash sales during peak seasons can not only grab a spot, but also bring in lucrative profits!

Factors that affect flash sales and ways to improve them :

The best way to determine whether a product is suitable for flash sales is to observe the results of competitors’ flash sales. There are two ways to check competitors’ flash sales: (a) Go to the Amazon homepage and search for your product keywords to see products with Limited Time Deals in the search results; (b) Go to the Amazon Deals page and check whether there are similar products participating in the flash sales and what their prices are. Pay attention to the ranking changes of the product after the flash sales. If the ranking changes significantly after the flash sales and the flash sales price has a certain profit, then you can consider participating in the flash sales.

The ranking of the product itself is also crucial to the effect of the flash sale. If the product category ranking is outside the tens of thousands before the flash sale, you need to find a way to improve the category ranking before the flash sale begins. The specific method is introduced later. In addition to the category ranking, the page ranking of the product in the main keyword is also very important. After all, most buyers mainly purchase products through keyword searches. So how to make the main keywords of the product occupy the homepage position before the flash sale? The more tycoon way is to brush the order, and the more cost-effective way is to use hyperlinks with keywords and share the product through SEO, off-site, Deal, social media, etc.

Normally, the effect from afternoon to evening is better than other time periods, Monday and Tuesday are better than other days (because the traffic on these two days is generally higher), and the flash sales in December are better than other months . In fact, the best way is to test and record it yourself. I have done tests and records here. Each category has its own particularity, so it is difficult to say for sure. I can only give a rough idea. Sellers must also seize major promotional holidays such as Prime Day, Black Friday, and Cyber ​​Monday , because during these major promotional holidays, sellers will have a longer time to pass the flash sales, and the effect will be better than before, so it is even more important not to miss.

Providing buyers with more useful information through the product details page is a direct source of conversion rate, so before participating in the flash sale, you must optimize the product details page title, pictures, 5- point description, and A+ picture and text page. Amazon sellers know that listing reviews are very important for order conversion ! Before participating in the flash sale, you must first ensure that the product review score is not too low, and it is best to ensure that it is above 4.3 points. Secondly, you must ensure that there are no obvious negative reviews on the product homepage. The best way to avoid negative reviews is to start adding positive reviews for the product 2 weeks before successfully applying for the flash sale , thereby increasing the conversion rate during the flash sale.

In order to determine your own flash sale price, in addition to referring to the flash sale price recommended by the system, the best way is to observe the flash sale prices of competitors. Under the premise of ensuring a reasonable flash sale price, sellers can change the product price before declaring the flash sale , and increase the discount between the selling price and the list price. It is recommended to set the discount to between 71% and 73%. According to statistics from the United States, a discount of 71% to 73% is a discount that buyers are more willing to accept. A discount that is too large is too fake, and a discount that is too small is not attractive enough. One thing to note here is that you must not change the price before starting.

The seller 's previous completion rate of the flash sale will directly affect the seller's frequency of participating in the flash sale and the position on the flash sale page , so the number of declared items should not be too much, just a little more than the minimum recommendation to ensure that the flash sale can be completed on time. Some seller friends may ask, "I declare the flash sale just to get more orders and sell more, how can I hide it like this?" You can add inventory in real time during the flash sale, and the number of flash sales can be slowly increased as the flash sale progresses, but be sure not to reduce it, otherwise the flash sale will be cancelled.