Walmart improves B2B tools and services to capture $1.8 trillion blue ocean market

It is learned that Walmart Business, the B2B business of Walmart, recently announced new measures to improve services and tools for small and medium-sized enterprises. Due to the continued sluggish consumption and limited growth in B2C business, giants such as Walmart and Amazon are betting on the B2B field to seek new revenue growth points.

WalmartBusines is reportedly adding multiple services and tools to attract and retain small and medium-sized business customers. The first is the launch of the WalmartBusines app, which is designed to simplify the customer ordering process and allows up to five users to share an account.

WalmartBusines also added a tool that allows customers who purchase a WalmartBusines+ membership to track their team spending across multiple variables, such as spending by user and top categories.

WalmartBusines also launched a variety of delivery options, including one-click registration for curbside pickup at more than 4,700 Walmart locations in the United States, as well as home delivery services.

Walmart has also partnered with professional service platform Angi to help its B2B customers connect with local service professionals to complete tasks such as office furniture assembly, TV wall installation and shelf installation. In addition, WalmartBusines continues to steadily expand its categories by integrating Walmart.com marketplace sellers, bringing the total number of available products to millions.

It is understood that in January this year, Walmart launched the WalmartBusines website for the first time and entered the B2B e-commerce market. For Walmart, the development of B2B business will help gain new growth points and disperse inventory pressure in the context of weak consumer demand.

eMarketer predicts that U.S. B2B e-commerce website sales will reach $1.857 trillion this year, up 10.8% from last year. We expect double-digit growth to continue through 2025 before slowing slightly to 9.7% in 2026.

In such a huge market, a small share of the market can bring huge revenue. More importantly, there is no monopoly in B2B e-commerce. It is predicted that Amazon Business will only account for 2.3% of the sales of B2B e-commerce websites in the United States this year, but this will still bring in $43.05 billion in revenue, which is why Amazon is seeking to expand in Europe and other international markets.

Moreover, for Walmart, B2B e-commerce can also provide high profit margins, which can help offset the low profit margins of its growing grocery business. Although B2B and B2C customers have different needs, Walmart is experienced in providing value and service. The new applications and services show that it is quickly applying this approach to the B2B market.

Editor✎ Ashley/

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