Amazon reviews have always been a headache for sellers. If you are a casual seller, just wait for the good reviews. But you may get a one-star bad review. So as a "high-quality" Chinese seller, how can you not take the initiative?
1. Improve your products and listings
It can avoid negative reviews and increase positive reviews. Analyze all reviews, feedback and buyers' messages to find out the bad ones, such as product defects, packaging defects, inconsistencies between products and listings, etc. You can also learn from competitors' strengths and improve your own. 2. Request reviews from buyers who have already purchased the product By making this part of after-sales customer service, you can also objectively guide users to leave reviews. If a buyer has already left a 5-star feedback, you can guide them a little bit and hope that they will further describe their product experience. Maybe a 5-star review will be born.
Amazon invites the most trusted reviewers to leave reviews, and sellers cannot contact reviewers directly. Vine Voicse reviews have a higher weight than ordinary reviews, and each review has a green text "Vine Customer Review of Free Product" mark. Because it is an official review from Amazon, it may not be well received, and it is not recommended for poor product quality.
4. Email marketing invitation The only problem with email invitations is where does the email come from? Here are some ideas for you: self-delivery orders, AliExpress orders, etc. You can even use crawler software to take a picture of the email address of other reviewers📮.
5. Expand Reviews through Good Feedback The probability of receiving customer feedback is much higher than that of receiving reviews. Sellers may wish to sort out and filter the feedback received by their stores, and send emails to thank customers with high satisfaction in the feedback. At the same time, in the email, guide customers to give product reviews. This way of obtaining reviews is very effective if the email is written appropriately.
6. Invite Top 10,000 Reviewers to Review When a new product has a certain amount of reviews, it is recommended to invite writers to write some reviews. It should be noted that the writers mentioned here do not mean that you need to hire water army, but to find Amazon official writers. There is a list of Top 10000 Reviewers on the Amazon platform for sellers to contact, and these are all professional reviewers. Inviting these writers appointed by the Amazon platform to review is first of all safe, and secondly effective. When choosing a writer, try to find one who has a recent record of leaving reviews on Amazon. In addition, you need to contact enough writers, because not all the writers you contact will agree to help you write. 7. Discounted or free products Many Amazon sellers offer free or discounted products to increase reviews, and you can do the same. Offer a discount code or send the product for free to the buyer, who then agrees and leaves a review.
8. After-sales service card If the seller ships the product by himself, he has full control over the package. If he uses FBA, he can only control the product packaging. In either case , the seller has the opportunity to put some information in the packaging or product box to ask for reviews. Of course, you can also express your gratitude to users and request reviews through the product manual. Through detailed introduction, buyers can better understand your product, reduce the occurrence of negative reviews, and increase the chance of leaving reviews.
9. Use an independent website Selling to consumers through independent websites and guiding them to leave reviews after purchasing on Amazon makes it relatively safe to contact buyers.
10. YouTube celebrity reviews Find products on Youtube that are relevant to those that the influencers have reviewed in the past, and then ask them to review your products. Generally, they explain the products by shooting videos. This method will greatly increase the conversion rate and review rate of the product.
By registering some deal websites, such as Vipon, Snagshout, etc., posting discounted products on these websites, and then exchanging for Reviews. You need to pay a certain fee to the website to post the product.
Many people like to gather in various forums to discuss what they are interested in. Reddit is a typical example, where people have set up many groups to discuss their own topics. You can give them some products for free and ask them to leave a review under your product.
Today I will share the Amazon keyword automatic generation table
Directions: 1. Just modify the gray and yellow areas and keywords will be automatically generated 2. Please be sure to sort out your keywords first, and sort them by the popularity of keywords and adjectives, so that you can ensure that the products sent out first are popular. 3. The popularity of a word can be checked in related tools (such as the hot search words in Data Manager), enter the main keywords of the product, search out, and click to sort by popularity |