Full sprint: Key points of Amazon's fall Prime promotion!

Amazon's Fall Prime Sale is here! Dear sellers, please act quickly, check one by one, find out the deficiencies and make up for the gaps in time, and make adequate preparations for this grand sale.

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Amazon 2024 Fall Promotion Schedule

US Prime membership promotion time: October 8-October 9 (Pacific Daylight Time)

Prime membership promotion time in Japan: October 19-October 20 (early bird event: October 17-18)

Australian Prime membership promotion time: October 8 to October 13 (lasting 6 days)

The 19 countries participating in the autumn promotion are: the United States, Canada, the United Kingdom, France, Germany, Italy, Spain, Australia, Austria, Belgium, Brazil, Japan, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Sweden, and Turkey.

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Account security checks and linking are working properly

-Always pay attention to performance notifications, account status, and emails, and handle important matters in a timely manner to avoid affecting the implementation of autumn promotion activities.

-Product compliance, follow the listing policy, check the copy, pictures, and videos, and keep them complete, compliant, and non-infringing. Starting September 30, 2024, if Amazon requires the submission of product compliance documents, sellers must submit these documents and obtain approval before they can release the relevant products.

- Operate in compliance with regulations and avoid any illegal operations, especially do not split or merge variants, manipulate comments, or use hacking techniques.

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Autumn promotion special discount check

• Products must have at least 1 review and an average rating of at least 4 stars.

• The discounted price must be at least 20% off and at most 80% off the price for non-Prime members

• Prime Exclusive Discount Prices must be 15.00% lower than the Reference Price (i.e. List Price or Original Price).

• Prime Exclusive Discount price must be 5.00% lower than the historical selling price.

• The Prime Member Exclusive Discount price must be lower than the lowest price for that ASIN in the past 30 days.

• If Amazon Seller Ratings (i.e. Feedback) is enabled, the seller feedback rating must be at least 4 stars.

• Products must be eligible for Prime shipping in all regions within the country. Can be shipped via FBA to qualify

FBM needs to meet the following conditions:

The delivery delay rate of the previous month is ≤4%; the order defect rate of the previous month is ≤1%; the pre-delivery cancellation rate of the previous month is ≤0.5%; the advance reserve fund detection must be set to 7 days or more after delivery; the product must be delivered free of charge.

Note: Amazon's Fall 2024 Prime Membership Promotion begins. During the promotion, each Prime exclusive discount promotion will be subject to a $50 promotion fee, but adding multiple products to the promotion will not increase this fee. This fee is charged after the promotion period ends, and only when Prime exclusive discounts sell products during the promotion period.

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Notes on seckilling

- Check the flash sale price again 1 hour and 3 hours before the sale starts to see if it has changed and adjust it in time

- If the flash sales are not scheduled on October 8 and 9, the two days of the autumn promotion, they will be canceled directly. The flash sales on days other than the autumn promotion will have very poor effects.

- Check the latest flash sale prices and cancel any linked flash sale prices that do not bring any profit.

- Check the inventory status of the flash sale links and cancel them if there is a risk of being out of stock.

- If orders are not good during normal times but the effect of off-site sales before the flash sale does not meet expectations, it is recommended to cancel the promotion and change it to an autumn promotion with exclusive discounts for members.

- It is difficult to place orders normally, so the off-site sales must reach the expected level before the flash sale. After canceling the off-site discount, you must activate the coupon again after 4 hours to prevent the superposition of 0-yuan purchases.

- For limited-time flash sales, it is recommended to purchase discounts and coupons. When the flash sale progress bar reaches more than 90%, you can appropriately lower the promotion intensity, sacrificing some profits before the progress bar reaches 90%, laying the foundation for maximizing the flash sale effect.

- There are links for flash sales, and the flash sales schedule needs to be monitored overnight. On the one hand, the flash sales inventory needs to be increased, and on the other hand, emergencies need to be resolved.

- For high-performance advertising campaigns with flash sales links, at least double the budget. The more you can afford, the better.