[Product Selection] How to choose seasonal products?

How to choose seasonal products

1. The first step is of course to find seasonal products. My method is to start with keywords. For example, if I want to make summer products, I will generally consider scenes that will appear in summer, such as beach, ice, swimming, pool, (ps is just an example and you can follow the same example), and then use these words to search in any keyword tool, and you will get a bunch of keywords related to summer or your scene. At this first step, we can know a lot of related products. The same method can not only be used in keyword search tools, but also on Facebook.

2. You need to confirm the season you are currently in and when the product's traffic increases and the traffic peaks. You can use Google Trends here. Of course, it should be noted that half of the seasonal products must arrive a week before the time when traffic starts to increase, because it may be necessary to leave enough time for the early link construction. In the case of ideal sales, we can also calculate whether we should replenish stock based on the seasonal traffic situation, or how to catch goods so as not to cause a large backlog of inventory after the end of the season. Here is another reminder that it is more accurate to look at the data of the past five years to choose the time period.

3. Going further, you need to determine the situation of this market. Generally, what you need to do here is to find out the sellers with the best sales at present (regardless of whether they are in season or not). Explain that if it is in season, this is understandable. If it is not in season, half of the sellers with good sales in off-season are also the ones with the best sales in peak season. What do you need to confirm here? You need to know the peak season sales of the top sellers in this market. We only hope to see that the top sellers are out of stock during the peak season, because in this way, when we do it in the next peak season, there is a high probability that the market will still be in short supply. How to see it specifically? Here we need to use a tool called keepa. There are many free tools on the market. You can find them yourself. Anyway, the principles are the same. The indicators include A: Whether there is continuous price growth (and at this time the ranking rises or stabilizes at a certain position and will not fall as the price rises) B: Whether there is a break in the price line (that is, out of stock)

4. Next is the important link of product development. In fact, this link is very important whether it is seasonal or non-seasonal. It is to understand the customer's cognition and demand for the product. Here, I share with you how to read the comments, for reference only. First, look at the number of stars in the comments. In summary, just ignore the five-star comments, because there are serious fake orders and it is difficult to distinguish the true from the false. If you think there are many negative reviews in this category, you can just look at two, three or four stars. Here is a website for analyzing link comments. You can check "www.reviewmeta.com" to see how many buyers have only left one comment and which have left a large number of comments.

5. Let's talk about what else to pay attention to in comments. We need to find out what most people in the market are concerned about, rather than questions about the product that seem to make sense but are raised by only a few people. So the frequency of comments is very important. How to see it? Here we need to use Octopus. Octopus was free before, but now it is paid. However, you can write your own scripts for free. You can customize tasks and write your own scripts. It is also very convenient.

6. After the collection is completed, we need to find the frequently appearing adjectives. This is very simple and can be done with a website "https://www.jasondavies.com/wordcloud/"
You throw all the collected things into it, and it will automatically put the most frequently appearing words in the largest order and so on.

7. Then take the adjectives that appear most frequently and return to the table where we collected the comments. Filter the comments related to this adjective to see how they mentioned this point.

In conclusion, we know the supply and demand situation of the product during the peak season in the market, and we determine the competitive advantage of the product by accurately grasping user habits. Generally speaking, you can have a relatively high success rate in developing seasonal toad skins in this way.