Get the most common advertising methods on Amazon

1. Apply a large coupon (5% to 80% off the lowest price within three months)

2. When Coupon appears on the listing details page, start with a key word, such as cocktail shakers

3. Prepare sufficient budget and high bid to ensure that the ad position appears on the homepage and has as many impressions as possible.

4. After continuing to burn money and running more than 100 orders at a loss, I found that when I started to cancel the coupon and sell at normal prices and advertise normally, the advertising ranking of the word cocktail shakers remained stable on the first page

5. Then gradually, the cost per click was much lower than before, and cocktail shakers' organic ranking also improved.

This method requires 3 to 5 hours in advance out of budget

There may be a special mechanism in Amazon advertising that determines ads that can run out of budget ahead of schedule every day as popular and gives them additional quality score bonuses.

However, it should be noted that the budget cannot be too strict. If the end time is more than 5 hours in advance, the advertising performance will deteriorate.

1. Sponsored product and Sponsored brand campaigns with competitor brand keywords

2. Use tools to pull the top ASINs on the search results page for the main keywords, and then use SP ads’ product targeting to target these competitor ASINs.

3. Use the category targeting of SP ads combined with the refine function to refine competitors, such as price and star rating, for delivery

4. A more aggressive approach or one that prioritizes traffic is to run the following 4 ads at the same time:

• Sponsored Product competitor ASIN targeting

• S p on s or ed Brand co mpet i tor product t ar ge ting
  

• S p on s or ed Brand co mpet i tor keyword t ar ge ting

• S p on s or ed Display compet i tor pro duct t ar ge ting

The "Sea King Strategy" means that you have enough SKUs to reach enough traffic, and the traffic cost consumed is low. Among them, the "Category Strategy" is the most common strategy in the "Sea King Strategy".

1. There should be enough SKUs or keywords to be placed

Generally speaking, SKU is a type. For example, if I want to advertise dresses, I will first select multiple dress SKUs (such as 100) or multiple dress keywords.

2. Set a low bid

When setting the bid, you should refer to the suggested bid. If the suggested bid is in US dollars, I will generally try to set a very low bid (for example, set the bid to US$0.2 or US$0.3). However, you need to avoid setting a bid far lower than the suggested bid (for example, US$0.05), which will cause the ad to be invalid.

3. The budget for advertising can be higher

The budget can be set according to the actual situation. When the traffic is large, it is recommended to set the budget slightly higher (for example, 10,000 US dollars).

4. Scope of application

The “Sea King’s Strategy” is more suitable for products in special scenarios (such as indoor sports scenarios), accessories (such as fishing accessories), and demand-based products (such as beauty products).

5. Choose categories carefully

Generally speaking, when choosing a category, try to choose a category that has a high correlation with the common secondary category of your ASIN.

The so-called advertising dominance or advertising defense means how to make your products occupy most of the advertising slots to form a closed traffic loop.

The specific steps are as follows:

1. N multiple SKUs cast a group of words

2. Multiple SKUs on one ASIN

3. Ad structure: 1 ad campaign, 1 ad group, select multiple similar SKUs for 1 keyword or 1 ASIN; if it corresponds to multiple keywords, several SKUs should have better labels

4. Combine brand and display advertising

5. At the same time, you can try to open an automatic ad for similar or complementary products in your store, put all SKUs in the automatic ad, let the products form an association in the ad, and use fixed bidding

Facing the peak season, we must be clear about which products have higher traffic conversions and identify our own traffic sources so that we can arrange advertising in a more targeted manner.

Taking the popular “running shoes” as an example, the traffic sources can be divided into the following seven categories:

1. Neutral keyword traffic: For example, keywords such as color and scene are easy to generate clicks and need to be focused on and used

2. Brand keywords: The cost is high and the competition is fierce. It is recommended to use them with caution except in the peak season.

3. Similar product traffic (ASIN traffic): It is recommended to use this traffic channel

4. Related product traffic: Generally, it is recommended to consider a small amount and decide based on the related characteristics of the product.

5. Category traffic: very important traffic structure, it is recommended to use

6. Community traffic: For example, Amazon’s “Seller Program” is equivalent to “Internet celebrity promotion”. You can try to use

7. Off-site traffic: based on off-site traffic layout and resource usage

1. Keyword tags

The system recommended keyword list that appears when you select keyword positioning in the background determines your keyword traffic

• When the keyword tag has low relevance to the product itself:
  

It is recommended to start manual advertising first, confirm and correct the label, and then run automatic advertising

• When the keyword tag is broad:

It is not recommended to enable automatic advertising. You need to first determine the main promotion word and exclude the presence of large words on the far left of the title that may affect the background judgment.

• When the keyword tags are more accurate:

When the match between keyword tags and products is high, automatic advertising will be more efficient.

2. Category label

• Category selection principle: relevance first
  

• High-quality category screening: Prioritize related categories and matching categories
  

• Make good use of the [Refine] button: help determine the traffic value of the product in this category

• Consider the cost of each category

3. ASIN label

• When the ASIN label deviation is large:
  

You need to correct the label through manual advertising before running automatic advertising.

• When the ASIN label is accurate:
  

At the same time, there are more ASIN recommendations in the background, indicating that this ASIN tag can bring more traffic to your ASIN