Survey on American Consumer Browsing and Purchasing Habits! 35% of people discover new brands on Amazon!

According to Emplicit, nearly all (86%) U.S. consumers have purchased products on Amazon that they have never tried before, and more than a third (35%) of consumers say Amazon is their primary way to discover new brands.

The survey also showed that Prime membership service is an important reason for American consumers to shop on Amazon. Among them, 50% of consumers said they like the Prime delivery experience provided by Amazon. Another 40% of consumers said that it is easier to open a new account on Amazon than on other websites.

Emplicit's survey also found:

• Eight out of ten consumers check out the “similar products” and “others also bought this product” that Amazon shows them.

  
  

• Six in ten consumers (61%) say that when shopping on Amazon, images of multiple scenarios spark their interest in buying something. Most people surveyed also say they do some research before buying something on Amazon, including checking the seller’s website (27%) and looking for a cheaper price (24%).

  
  

• More than half of consumers said whether a product is delivered by Amazon or a third-party carrier has no impact on their purchasing decisions, and 29% said they don’t care who the carrier is as long as delivery is guaranteed.

Emplicit COO Brian Byer noted that the survey confirms that consumers trust and like using Amazon as their shopping portal. For sellers, it is important to have a presence on Amazon.

A recent study from ChannelAdvisor shows that Amazon and Google are the main channels for consumers to search and research products. In the past 12 months, 89% and 82% of consumers have researched products on Amazon and Google, respectively. Other top platforms are eBay (52%), Facebook (27%) and Instagram (24%).

Editor ✎ Nicole/

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