A new type of fake order impacts Amazon! AI evaluation makes people laugh and cry

A new type of fake order impacts Amazon! AI evaluation makes people laugh and cry

A ridiculous thing broke out on the Internet these days. A lot of reviews written by AI suddenly appeared on Amazon. The reason why they were exposed at a glance was that each of their reviews began with "as a AI language model..."

Almost all the comments left here are from VPs, so it is unlikely that the sellers are doing this purely to test the AI ​​review completion. It is indeed the sellers who are doing the reviews. Just looking at the review part below, it is not easy to tell whether it is a real person, but the first sentence directly exposes the identity, which makes people wonder if the service provider who accepts the review is an undercover sent by the opponent. After such a fake review is posted, this product will be targeted by Amazon in minutes.


I even saw a green-labeled review that also used this thing, which is really outrageous.

Vine is a buyer that has been vetted by Amazon, and it is difficult to get such a channel for general reviews. It is more likely that this Vine buyer did not want to write the review himself after getting the product in order to save trouble, so he hired AI to do it, just like local American students using ChatGPT to do homework.


If this kind of review is the former, the product being reviewed and the buyer’s account are definitely in trouble, and they will be blocked and have their reviews tampered with. However, if a Vine user uses AI to do the work themselves, this is quite complicated. When Vine buyers join the program, they must sign some agreements, which must include clauses related to the quality and authenticity of the reviews. Using AI to do the work is obviously a violation of such clauses, and the Vine user’s account may also be cancelled, but the seller’s product will not necessarily be affected. It still depends on Amazon’s algorithm.


Regardless of whether this Vine buyer was lazy or really received third-party reviews, it is certain that there are some problems with the Vine program at present.

The ins and outs of the Vine project

Vine was originally a feature exclusively for VC or VE supplier accounts, and was later delegated to ordinary SC sellers in late 2019 and early 2020. From 2020 to 2021, it was initially limited to invited sellers, and later sellers could register and use it on their own. The scope of use has been gradually expanded, but it has always been free. It was not until October 2021 that Amazon issued an announcement to officially change Vine to a paid plan.


It can be seen that the threshold for Vine is getting lower and lower, and the number of sellers and products participating in the program is increasing exponentially. The corresponding buyers must also be needed more and more. Therefore, the entry threshold and review of buyer accounts have begun to be lowered, which has allowed a lot of uneven buyers and even buyers with ulterior motives to sneak in.


In particular, the Vine program started a half-price promotion last year and lasted until the middle of this month. This shows a problem. After Vine started to charge, sellers' willingness to use it has obviously declined. And here I will reveal a very abnormal fact to everyone. Most sellers know that the Vine program is equivalent to official testing, which means that sellers are giving away products for free to buyers who write reviews. However, in fact, Vine buyers do not get products for free. Amazon will charge buyers about 20%-30% of the product price in the name of taxes. This is why Vine buyers have higher requirements for products and why Vine is prone to bad reviews. Since the things are actually paid for, the buyer's expectations must be much higher than getting them for free. As for whether the money collected by Amazon is really tax, it is left for everyone to think about it.


The Vine program is one of the few official review channels, so even if it starts to charge, there are still many high-quality sellers willing to participate in the program. After this year's revision, the upper limit of Vine's active registered products has been increased from 60 to 200 , which allows sellers to register more products and participate in the Vine program to request reviews at the same time. This is very beneficial for big sellers with a large budget for reviews. However, as I told you today, Vine will definitely become more and more chaotic in the future. With the lowering of the buyer threshold, all kinds of fraudsters are waiting to sneak in and mess up the market. There will be more and more negative reviews and even AI-generated positive reviews. Seller friends who are planning to do Vine in the future should do it within their means.

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