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The biggest shopping event of the year is almost here! Black Friday and Cyber Monday take place on November 26 and 29 respectively. However, the competition starts long before these dates, with sellers offering discounts all throughout November. As a seller, all steps are critical, from choosing what to sell, to setting the right price, ensuring sufficient inventory, to timely release. Amazon sellers who haven’t started planning for Black Friday promotions yet, now is the time! Here are five tips for preparing for Black Friday! Amazon data shows that consumers are searching for coupons as early as October, so waiting until mid-November is too late. By releasing some discount coupons early, you can increase your visibility in advance. If potential customers see that a brand is offering a discount in advance, they will save the product first and come back closer to Black Friday to see if the product has been further discounted. Opening your offer early means you can start collecting data before others and have time to optimize and refine your product and offer. Attract customers with attractive discounts, fast and free shipping, and must-have offers, as well as using enticing/attractive advertising words to keep them coming back for more. When selling on Amazon, next-day delivery can give you a huge competitive advantage. If you haven’t yet started Amazon FBA, now might be the time to take advantage of the service. Choose products carefully Choosing which products to sell on Black Friday and Cyber Monday requires a lot of thought and planning. Home appliances are expected to top shoppers’ wish lists for Black Friday 2021, with Apple, Echo, Dyson and Samsung products tipped to deliver the best deals. Although hot-selling products are tempting, these popular products also face huge competition and low profits caused by competition. There’s no need to focus too much on trending items; you can review your historical data to see which products sold well in the past, which products were returned the most, and learn from them. Opt for competitive deals and big discounts on smaller items rather than small discounts on large quantities of products. Also, consider creating Christmas gift sets and bundles to sell, and then plan how to market them. For sellers who haven’t started taking inventory of their products and stock for Black Friday, now is the time to start. Almost all sellers have the same concern: not having enough products to meet demand, but also not wanting to have too much inventory left over from unsold products. If you keep dwelling on this issue, you will only lose the best sales opportunities and may get negative reviews. So sit down and estimate what you might be able to bring in sales. First, calculate whether you can ship within the estimated shipping date. As an FBA seller, it is valuable to be present during these critical moments when products are stored in Amazon warehouses and shipped by Amazon. For those sellers who are responsible for fulfilling their own orders, consider bringing in additional staff or even friends and family to help you pack and mail items quickly. When it comes to a retailer’s journey to success, two things are crucial: pricing and promotions. If your competitors have an advantage in discounts and deals, think about how you can stay competitive. Mix and match, get creative—find the best discount for you. Most sellers will slash prices by at least 20% on Black Friday, while others will offer 30% off on five or more items, and some will even offer half-price deals for first-time buyers. In addition, free shipping is also one of the factors that influence consumers' final purchasing decisions. When Black Friday shoppers see additional shipping fees, they often leave the page and choose to buy elsewhere. But think about it this way: If offering free shipping can increase customers and sales without losing money, this will help to offset the lost costs. Creating bundled products is also a great way to win additional sales by helping you win a spot in the Amazon Buy Box and increasing product exposure. If your main product is selling well, bundling can also drive sales of side products. Sellers can bundle products from different ASINs together for sale through the "virtual bundled products" in the Amazon backend. Based on the main product, look to add two related but smaller products and bundle them together at a truly competitive price, making sure to create a new UPC (Uniform Product Code) for it. Once you have set up your bundle, the system will suggest discounts to incentivize purchases. When you enter a price, Amazon will display the combined price without the discount and the difference in the bundle price. If you set a price higher than the combined price, you will lose the buy box. So make sure you set a bundle price that matches or is lower than the combined price of the bundled products. Once you’ve added your products and bundle information, click “Save and Publish” and your virtual bundle will be live in no time! Statement: This article is copyrighted and may not be reproduced without permission.
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