Amazon launches new seller benefits! An operational tool in the post-epidemic era

Amazon recently launched a new A+ function "Brand Story" module in the background, which is equivalent to an additional display area, effectively helping sellers to encourage customers to place orders on the detail page.

According to the official introduction, the new "Brand Story" function is based on the A+ system. Its operation is basically similar to setting up the A+ page. It also edits various display modules to create a PPT-style "Brand Story" display page.

This display is independent of the current A+ page, and the display location is also different. Amazon allows products to have both an A+ page and a "brand story". If the seller sets up these two enhanced displays at the same time, the "brand story" will appear at the bottom of the A+ detail page.

Logically, this position is not very good. It is quite far back below A+ and you need to scroll a long way to see it. However, this position is right above the review list. Most consumers will pause at this position when they scroll down to read the reviews. As a "brand story" module that does not pursue conversion but only seeks product promotion, it is placed in this position.

Therefore, this function is quite necessary for branded sellers who have already established a certain scale and need to further build and maintain influence. Small and medium-sized sellers can also use it as long as they have registered their brands. It will have a certain bonus on conversion rate. Anyway, it is free, so why not use it? You can set it up directly from the A+ page. The setting method is the same as A+. The only difference is that the first display module is fixed to "

The "brand main image with logo" cannot be changed, and the remaining positions can be selectively filled with 4 different modules to support the entire content.

In short, it is a new function that is beneficial and harmless to sellers, except that branded sellers will gain more benefits. In this e-commerce winter, branded gameplay can obviously get more recognition from platforms and market capital. This is also the reason why everyone is saying that the market is cold, and on the other hand, more and more sellers are being acquired, and more cross-border related industries are successfully financing or even listed. Recently, the largest financing in the cross-border industry came from the well-known SaaS service provider Lingxing.

On December 15, cross-border e-commerce SaaS service provider Lingxing announced the completion of a RMB 280 million Series C financing round led by Xianghe Capital, with participation from old shareholders Hillhouse Capital, Source Code Capital, Shunwei Capital, and Zhongding Capital, and Taihe Capital serving as the exclusive financial advisor.

Founded in 2017, Lingxing is committed to providing cross-border e-commerce sellers with refined operations and integrated business and financial solutions . At present, the company has served more than 100,000 cross-border e-commerce companies, of which the number of listed cross-border e-commerce companies and billion-level sellers are leading the industry, and the business growth in 2021 exceeded 200%. The size of the Lingxing team now exceeds 700 people, and localized service centers have been deployed in more than 20 cities across the country. In 2021, Lingxing was recognized as a national high-tech enterprise and a national information security level protection certification. It adheres to high-standard research and development to provide enterprises with safe and secure information services.

With the in-depth development of cross-border e-commerce, branding and refined management have become the consensus of the industry . The functions of Lingxing Cross-border E-commerce ERP cover modules such as financial profit accounting, intelligent replenishment, supply chain management, advertising, customer service operations, etc. By helping enterprises to achieve refined control and data decision-making of personnel, goods and finance, it promotes efficient collaboration within the enterprise and enhances the core competitiveness of cross-border e-commerce sellers.

Products and services are the core competitiveness of Lingxing. The company always adheres to the product service concept of "professional, extreme, and reputation". With a deep understanding of the cross-border e-commerce industry, Lingxing continues to rapidly iterate standardized products and integrate industry-leading management experience into system function design to benefit more cross-border e-commerce companies. At the same time, standardized products can also collaborate with the internal systems of cross-border e-commerce companies to quickly build the digital capabilities of the entire chain and all scenarios of the company. The company provides a matching system usage solution based on the needs and usage scenarios of each customer, so that the customer's business problems can be solved. Lingxing hopes to grow with customers through professional services and create long-term value for customers.

Tang Hesong, founding partner of Xianghe Capital, the lead investor, said, "Thanks to China's leading supply chain capabilities and global development opportunities, Xianghe is very optimistic about the massive and fast-growing cross-border e-commerce sector. ERP is the necessary basic information construction and core information hub to serve sellers and enhance their competitiveness, and it is also a key focus of Xianghe. As an industry leader, Lingxing's pursuit of excellence in products and its insight into customer needs and market environment impressed us. At the same time, CEO Fu Bo and the core team have excellent strategic thinking, management and organizational capabilities, and strong execution. We believe that Lingxing can continue to iterate and evolve to create greater value for China's supply chain and brand expansion overseas."

In the future, Lingxing will continue to focus on achieving efficient collaboration in key links of the cross-border e-commerce industry through SaaS products, and help Chinese brands go global.