Is there a cure for bad reviews? Amazon's new review policy has been criticized by many sellers!

Amazon has been widely criticized by sellers for its unrestricted return policy, which sometimes even returns products that have been used by buyers and affect secondary sales.

What’s even more frightening is that the returned products are not properly processed by the FBA warehouse and then sold again. Due to various problems such as packaging, buyers may complain about second-hand products being sold as new products. The end result may be that the products are removed from the shelves or even the store is blocked.

Amazon will also say, this is not my fault, it’s your fault…

How do I contact the seller to resolve a review?

1. Go to the seller backend menu bar and click " Brand " - " Buyer Reviews ".

2. Find reviews with "three stars or less" and find the " Contact Buyer " button.

After clicking in, two options will appear on the platform (as shown below):

1. Courtesy Refund, offer a full courtesy refund.

2. Customer support, checking with buyers to clarify any product issues based on their reviews.

However, if your product has four-star reviews, and if it has four stars or above and says “Great Job,” then no action is required.

In addition, if it is a brand from an authorized store, you can see reviews of brands from other stores, but you cannot take any actions.

In any case, this feature has more advantages than disadvantages. At least it provides sellers and customers with an additional possibility to eliminate misunderstandings or negative reviews. It depends on how you use it properly!