Here is the latest Amazon brand authorization process and how to change your brand!

Brand authorization means that after a brand registers a store, it can authorize multiple stores to use it.

1. Enter the Store-manager store in the backend of the registered store

2. Click on “Amazon Brand Registry”

3. Click Settings---User Permissions

4. Enter the new interface and click "Invite users to join your brand"

5. Enter the following interface, fill in the form as required, and click Send Invite at the bottom.

6. Then go to the network environment where the store you need to authorize is logged in, log in to the registered email address, and you will receive an email like this; click "click here"

7. Then jump to the new interface and click confirm again. In about 20 minutes, the brand will be authorized successfully.

Change brand A to brand B

If you just wrote A when you put the product on the shelf before, you now have to change it to the registered brand B.

The most effective way to change your brand is as follows:

1. Contact the brand registration team - change product category - product page information error - select brand

2. Check whether the system value in the inventory management editor is consistent with the new brand. When it is consistent, use the inventory loading tool to delete the SKU and download the corresponding inventory template to partially update the new brand. If the background has not recognized the new brand, reply to them again based on the successful case and let them update

3. Note: Do not try to delete the SKU directly from the template and then upload it. If the SKU of the old brand is wrong, just open a case and ask the customer service to change it directly, otherwise it cannot be modified. If you encounter a reply that you will rebuild the ASIN and will not help to modify the brand, ignore it and open cases repeatedly until you receive a case reply that the modification is successful. Then check the background editing to see if the system value has been modified.

4. The premise of multiple variations is to delete the parent product and split it into individual variations. Then open a case for each variation separately. Don’t be afraid of trouble. If it doesn’t work once, try it twice until the customer service replies that the modification was successful.

Question 1: After participating in brand registration, will it automatically prevent copycat sales?

Answer: No, we can report it ourselves or participate in the Amazon Transparency Program to prevent copycat sales.

Question 2: Can a store have multiple brands?

Answer: Yes, Amazon allows one store to apply for multiple brand registrations.

Question 3: Can a brand be used on multiple Amazon stores?

Answer: Yes, but please remember that a trademark can only be registered once, and other stores can only obtain brand authorization.

Question 4: I heard that some associations are due to brand associations? In what aspects does brand authorization need to prevent associations?

answer:

1. Pure brand authorization will not be associated, but if you violate the regulations and operate an authorized store, which leads to the closure of the store, the Amazon platform may associate your other stores along the brand line. Therefore, the essence is not the brand, but whether the store operation is illegal.

2. Improper operation: applying for brand registration for a trademark in two or more stores instead of authorizing small stores through large stores.

3. The brand is authorized normally, but the products sold by multiple authorized accounts are exactly the same. Excessive product similarity will also attract the attention of Amazon platform algorithms and cause association problems.