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Data shows that by 2025, Amazon's total market value will reach 631.6 billion US dollars, with a compound annual growth rate of 14% from 2020 to 2025. This means that Amazon will replace Walmart as the largest retailer in the United States. However, as Amazon's global footprint gradually expands, the Amazon market is gradually saturated, and it is not easy for new sellers to enter the market to get a share of the pie. The situation of old sellers is also a bit difficult. Under the platform's numerous rules and external interference, if they are not careful, they will be eliminated. In addition to external factors such as the market environment and attacks from competitors, Amazon also often puts pressure on sellers. Even sellers operating legitimately cannot withstand Amazon's waves of audits and misjudgments. Previously, Amazon had misjudged a large number of sellers’ products as pesticides, which hurt many sellers. But now, the problem of Amazon’s system misjudgment still exists, like a sharp weapon, and has harmed many innocent sellers. Several types of Amazon misjudgment of listings 1. Category crawling error Recently, some sellers reported in the forum that their newly listed products were captured by Amazon as clothing products . The major category node of the product is: Tools & Home Improvement, and the minor category node has nothing to do with clothing, but this product was identified as clothing by Amazon. ▲ The picture comes from Zhiwubuyan Due to errors in category crawling, Amazon charged 17% more commission, and the delivery fee was also charged according to the clothing category. As a result, the seller's commission and delivery fee expenses increased a lot. ▲ The picture comes from Zhiwubuyan After discovering this problem, the seller opened several cases in succession, but the customer service only submitted major and minor category modifications, and the product group could not be changed. Even opening a brand case was of no use. Some sellers also said that they encountered the same problem, and no matter how many cases they opened, they were unable to turn the situation around. ▲ The picture comes from Zhiwubuyan Similarly, a similar situation occurred with the following home textile category seller, who responded that his product was in the home textile category and did not require category review. However, as soon as the new product was put on the shelves, the system captured some sensitive words, such as: light. ▲ The picture comes from Zhiwubuyan This word is only mentioned when describing the shading property. The product is placed in the lighting category, and the following interface appears when editing the product: ▲ The picture comes from Zhiwubuyan After the seller tried to open a case, Amazon admitted that the product was incorrectly labeled as a lighting category, but did not solve the problem. The seller deleted the sensitive words but still did not correct the problem after 1-2 days. When new products are delayed in going on sale, sellers have no way to turn to Amazon for help and can only turn to service providers for help. However, the category review fees are a considerable expense, and sellers are angry and helpless. In addition to the unnecessary troubles caused to sellers by category crawling errors, misjudging sellers' products as sensitive products such as pesticides and masks is also a common phenomenon on Amazon. 2. The product was misidentified as a mask I believe that many sellers are familiar with mask products. During the severe epidemic period, this is a product that can make sellers rich overnight, or make sellers return to the pre-liberation era overnight. However, for most unqualified sellers, they dare not sell masks on the platform without relevant certificates. But even products that have nothing to do with masks will be marked as sanitary masks by Amazon for various reasons, resulting in the deletion of links! Some sellers stated that due to key words, they were marked as sanitary masks by the Amazon system and were deleted and could not be refurbished. Whether they appealed or opened a case, they were rejected or received no response. Even if they used the form to refresh the link, it did not work at all. ▲ The picture comes from Zhiwubuyan Coincidentally, there was also a seller selling Christmas ornaments, but he fell into trouble due to a misjudgment by the Amazon system. It is understood that the seller's products were first judged as dangerous goods, and later judged as masks. Finally, the link was deleted. After requesting to restore the link, it is still not available for sale. ▲ The picture comes from Zhiwubuyan Some sellers complained: It is already difficult to compete with tens of thousands of peers, why does Amazon torture me every day? Amazon’s misjudgment of sellers’ listings not only exists in products and categories, but also misjudgment of product packaging. 3. Product packaging is misjudged as large Previously, we have reported that Amazon made errors in product measurement, which led to a sharp increase in sellers' delivery costs. Sellers can click "Crash! Amazon frequently makes mistakes in size measurement, and sellers' FBA fees have risen sharply out of thin air!" for details. In addition to the error in measuring the product size, Amazon also misjudged the seller’s product packaging. The following seller posted: The product has been sold for more than half a year. When I restocked it for the first time after the Chinese New Year, I found that the product was identified as a large product. After requesting re-measurement, it was normal, but it was distributed to three warehouses like a large product. ▲ The picture comes from Zhiwubuyan Judging from the above situations, no matter whether the seller is completely innocent or there are keywords in the link that trigger system review , it is difficult to appeal after Amazon misjudges the category or product. Only by constantly opening cases and contacting Amazon can the link be restored. The above common types of Amazon misjudgments are fatal to the seller's links and products. Whether it is an old product on sale or a new product that has not yet been launched, it cannot withstand Amazon's waves of misjudgments and reviews. After this happens, the seller needs to spend a lot of time and energy to restore the link. When other sellers encounter similar problems, they can try the following: 1. Try to update it with a template . This category is automatically identified and captured by the Amazon system. You can directly change the major category of the product. You can try to fill in the feed product type in the template to influence Amazon's judgment of your product classification. 2. First, check the listings . After that, make sure there are no related words or similar patterns, or synonyms that are close to the truth, etc. Make a good statement of evidence and make the case based on reason and evidence. 3. For other types of misjudgment, use the template to refresh . If the refresh fails 2-3 times, reflect on whether there is a problem with the method and try again. If it still fails after 2-3 days, you need to open a new case.Do you have the same experience with Amazon misjudgment? Feel free to leave a message in the comment area to share~
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