What is Jackfruit? Jackfruit Review

Zhang Zhendong introduced

Zhang Zhendong has more than ten years of entrepreneurial experience in the mobile Internet field. In 2009, he founded UUCUN and developed it into the largest Android market alliance in China. In 2013, UUCUN was wholly acquired by Baidu. Zhang Zhendong led the team to complete the integration with Baidu, and achieved a nearly 20-fold increase in the company's net profit compared to before the acquisition. UUCUN has also been hailed as one of the best performing merger companies in the Baidu system.

Jackfruit sales products

The categories sold on "Jackfruit" include cosmetics and skin care, maternal and child products, food, health products, small household appliances and other categories. Currently, the platform has opened its first stop in Japan and plans to open the second stop in South Korea within two months. It has also established operation centers in Japan, South Korea and Hong Kong.

Jackfruit Domain Name

The official website of Boromit uses the creative domain name bolo.me. While keeping the characters short, the pronunciation of this domain name is also catchy. In fact, Boromit is taken from the Heart Sutra of Prajnaparamita, which means to reach the other shore. In the movie "A Chinese Odyssey: Part Two: Pandora's Box", Zhizunbao shouted the mantra "Prajnaparamita" and traveled through time and space, which left a deep impression on many people. Therefore, the brand hopes to use "Boromita" to better interpret the brand connotation and brand symbol.

Jackfruit Features

First, it has been equipped with mobile video interactive technology. When users open the Parami APP, they can truly experience the scene of local shopping. For example, they can see which products are hot-selling in Matsumoto Kiyoshi in Asakusa, Tokyo, in the live broadcast room, and can interact with the on-site team in real time through the chat room. This interactive shopping experience is something that current "static" e-commerce cannot provide.

The second is to use the new overseas shopping pricing model of "store price" to allow users to buy at the price of local stores. In other words, "Jackfruit" plays the role of a local retailer. As a fully self-operated e-commerce platform, Jackfruit does not set prices, but uses local store prices as a benchmark. The price users buy at Jackfruit is the same as the price if they fly to the local area. In order to achieve this, the product selection, supply chain/procurement and warehousing of "Jackfruit" are completed by an experienced local team.

Introduction of the Jackfruit Team

The core team of "Bojimi" is composed of many serial entrepreneurs from the fields of mobile and e-commerce. Lei Tingting previously worked at Chengcheng Capital. Since she invested in this project and was optimistic about the model and team, she recently joined the team and is responsible for the market.

Funding of Jackfruit

In June 2015, Paramita announced today that it had completed two rounds of financing worth hundreds of millions of yuan. The investors were an "international combination", including four venture capital firms, including Chengwei, which recently invested in Weidian, Vickers Capital of Singapore, and LB Investment, which was founded by family members.

In October 2015, Baidu, as a strategic investor, together with LB Investment, Fenxiang Investment, Chengwei Capital, Oude and other investors, completed a US$30 million Series B investment in Parami.

Development History of Jackfruit

Boromi was officially launched on July 1, 2015. Within one week after the product was launched, the number of new users brought in by users increased by more than 20,000 per day through self-propaganda. In the second month after the launch, the revenue exceeded 10 million yuan, and the repeat purchase rate reached 45% in the next month.

In August 2015, the revenue exceeded 10 million RMB.

In April 2016, in response to the situation, the cross-border e-commerce company Parami launched a "transitional subsidy" policy to exempt users from taxes.

On December 1, 2017, Pomelo officially launched a mini-program e-commerce solution for WeChat public accounts - "WeStock", with the intention of sharing Pomelo's supply chain and warehouses with self-media.

In May 2018, Sun Club reached a strategic cooperation with Paramita.