Amazon's new rules are weird! They will set a minimum threshold for order processing!

" What if the orders suddenly increase dramatically and we can't handle them?" For Amazon sellers, a surge in orders should be something worth celebrating, but it often becomes a "sweet burden."

Recently, Amazon released the latest announcement, which will set a minimum threshold for sellers' order processing capabilities to avoid an increase in delayed delivery rates!

Starting February 7, Amazon will automatically set a conservative order processing capacity threshold based on the seller’s average daily order volume over the past 30 days .

# When the order volume exceeds this threshold: This setting is similar to a "safety valve".

If a seller suddenly receives a large number of orders that exceed its processing capacity, Amazon will automatically adjust the delivery time for consumers, delaying the delivery date by 1 day to gain additional processing time for the seller.

# Automatic weekly update: Amazon will recalculate the order processing capacity based on the seller's historical data every week .

If the seller's actual order processing volume is lower than the threshold it sets, Amazon will automatically adjust the threshold to make it closer to the seller's actual processing capacity. Of course, sellers can also manually increase this threshold in the " Order Processing Settings" at any time .

# Order processing capacity function: allows sellers to set the upper limit of the number of orders that can be processed daily .

Once the order volume reaches the limit, customers browsing the seller's products will see a one-day delayed delivery promise, and the seller will also have an additional day to process the order. This can provide customers with more accurate delivery dates and help sellers effectively avoid an increase in delayed shipment rates when they receive orders that exceed their processing capacity.

# Policy applies to: Applicable to standard delivery and free economy delivery orders; does not include premium delivery or Prime orders shipped by the seller.

Amazon’s original intention may be good, but this seemingly humane adjustment has failed to gain recognition from most sellers!

Some sellers pointed out that the average daily order processing volume within 30 days is not equivalent to the actual number of orders that can be processed on a certain day . Changes in the market environment will affect the seller's fulfillment ability, and it is absurd to let Amazon, which does not understand its own situation, decide how many orders they can process every day.

Another seller believes that this is tantamount to forcing sellers to roll inward in disguise, increasing the daily order processing volume in order to raise the threshold . Under this mechanism, sellers will be compared with each other, and merchants with stronger processing capabilities will receive more traffic and orders, while small sellers may be completely crushed.

Just last year, Amazon announced a policy stating that it would display sellers’ past sales, prices and other information on the front desk, which caused a lot of complaints at the time.

At the same time, some sellers have concerns about the implementation of the policy, worrying that too low capability assessment values ​​may trigger the system's flow limiting mechanism , thereby affecting sales conversion and performance growth.

In the face of the implementation of the new regulations, sellers are advised to manually optimize settings based on actual order volume fluctuations.

At the same time, it is recommended that sellers regularly evaluate actual operational capabilities and adjust processing capacity settings in a timely manner; simultaneously optimize inventory management and logistics resource allocation; establish a sales forecasting mechanism to achieve a dynamic balance of operational capabilities and ensure stable store operations.