May can be described as a turbulent month for Amazon. On the one hand, Amazon’s second review and related obstacles blocked sellers from cross-border transactions. On the other hand, the accounts of top sellers were blocked one after another. All these events were so fierce that many sellers were still worried.
The insider information of the reviews revealed by the recent ban on big sellers has shocked the entire cross-border circle. More than 200,000 people participated in posting false reviews, and more than 75,000 Amazon accounts will be punished. The news is undoubtedly an important signal that Amazon is severely punishing violations on the platform. As a result, many small and medium-sized sellers have stopped reviewing, and are on high alert. Top sellers are being investigated one after another, do you still dare to fake orders?For cross-border sellers, fake orders are like a double-edged sword. While it can make the promotion of new products smoother and gain more effective traffic, it also brings many uncontrollable risks to the account. Once Amazon finds that you have violated the rules by fake positive reviews, you will be warned with a small red flag at the least, or even blocked and your funds will be frozen at the worst. Different sellers have different views on the practice of fake orders on the platform. ▲ The picture comes from cross-border e-commerce However, as Amazon continues to escalate its crackdown, most sellers now avoid fake orders. After all, the shadow of the top sellers’ accounts being blocked has not yet dissipated, and the platform is in the process of strict investigation and crackdown, so sellers should not act rashly.
▲ The picture comes from the seller communication group But some sellers unfortunately fell into the trap. Under Amazon's drastic rectification, they were found to have violated the rules in commenting, which led to their Amazon accounts being blocked, and they had to seek help from service providers. ▲ The picture comes from the seller communication group In response to this, most sellers said that Amazon’s risk control has been very strict recently, so it is best to suspend the review process first . If Amazon takes revenge later, the sellers will lose more than they gain. Amazon has always been aware of the above-mentioned violations and has been implementing strict crackdown policies, such as sending mass-sending review manipulation emails or directly restricting sellers' store traffic . These are all effective measures for Amazon to combat sellers' fake order behavior. At the same time, the recent blocking of Paton and a major seller’s account in Shenzhen has caused an uproar. Amazon has also noticed the impact of this incident in the cross-border circle and issued a statement on this. Amazon responds to the ban of popular sellers It is learned that Amazon recently issued a statement regarding the blocking of a big seller’s account, responding that it has the responsibility to take quick action against violations. Amazon is committed to providing customers and sellers with a good shopping and selling experience, and will take action against non-compliant behaviors that affect customers and sellers to protect their legitimate rights and interests. We have established corresponding systems and processes to monitor suspicious behaviors, and have also set up a dedicated team to investigate and take quick action.
Amazon has always adhered to the principle of maintaining the integrity of the mall to ensure that the goods sold are authentic, the customer reviews are true, and the products can meet customer expectations. We will quickly take measures against violations of the mall rules, such as suspending or revoking sales permissions. Amazon has the responsibility to take such measures and also takes corresponding actions rigorously and carefully to maintain a high-quality business environment.
Amazon has also set up a corresponding appeal process, through which sellers can clarify whether they are in compliance and submit plans on how to avoid violations. Amazon's headquarters in Seattle and teams around the world provide sellers with 7x24-hour service in 15 languages through email, phone, and online conversations. Although Amazon did not confirm or deny that it would restore these accounts, its response shows its zero-tolerance attitude towards violations. Amazon has been making unremitting efforts to combat illegal activities, and has continuously introduced new policies to cope with new market changes. In addition to fake orders, which will attract Amazon's attention, Amazon has also made many efforts to combat counterfeiting. Amazon releases key data on combating counterfeitingIt is learned that Amazon recently released its 2020 Brand Protection Report, disclosing the latest progress of the platform in promoting "zero counterfeits" and key data in combating counterfeiting. It is reported that Amazon has a zero-tolerance attitude towards all kinds of fraud and counterfeiting by bad actors. In 2020, Amazon has made unremitting efforts to combat counterfeit goods and protect buyers and brands, including: ● Amazon has invested more than $700 million globally to combat fraud, including the sale of counterfeit goods.
● Amazon has more than 10,000 employees worldwide involved in combating fraud, including the sale of counterfeit goods.
● Amazon has taken effective measures to block more than 6 million abnormal seller account registrations, preventing bad actors from publishing counterfeit goods.
● Amazon “captured” more than 2 million counterfeit items sent to its fulfillment centers and destroyed them , ensuring that counterfeits are not resold to consumers elsewhere in the retail supply chain.
● Amazon has blocked more than 10 billion suspicious and substandard products from being put on sale .
● Amazon Transparency, a serialization service that protects individual items, has protected more than 500 million items .
● The complaint rate for counterfeit goods on Amazon is less than one in ten thousand . Amazon will investigate and approve relevant complaints in a timely manner.
● Amazon has established a global anti-counterfeiting team, which is mainly responsible for investigating relevant information about counterfeiters and sharing clues with law enforcement agencies, conducting independent investigations on counterfeiters or joint investigations with brands, and filing civil lawsuits against counterfeiters.
In terms of brand protection, more than 500,000 brands completed Amazon brand registration in 2020. After the launch of this service, the number of suspected infringements reported by Amazon brands decreased by an average of 99% compared to before. It can be seen that branding and compliance management will be the general trend of the Amazon platform in the future. No matter whether it is a big seller or a small seller, they cannot operate illegally outside the platform rules. As more gray transactions are exposed, the platform's crackdown will continue to escalate, and the survival space of sellers will become more difficult. Faced with repeated changes in Amazon's platform policies, sellers must abide by platform policies, not cross the bottom line, and move forward smoothly during the platform's major reforms.
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