Sellers are familiar with the traffic on the site. But how much do you know about the traffic outside the site?

As we all know, off-site distribution is defined relative to on-site distribution. The sources of Amazon off-site distribution can be divided into three categories: Deal websites, INS, and FB groups.

Deal websites seem hasty and powerless as the curtain of the era falls. More and more sellers will give priority to Facebook groups when doing off-site business.

If you want to place ads in Facebook groups, you can work with the administrator to reach potential customers through the established community. Of course, you can also find Lao Yang, who mainly promotes celebrity resources outside my site, and the results are all well received.

If you think your product is of good quality and you want to do a deal but also want to protect your capital, please take a look. You have to know that prices are determined by the market, not by imagination.

There are two types of off-site promotion: discount promotion and brand promotion . If you want to break even or want a price higher than the industry average, that's fine, but the premise is that you don't choose discount groups and deal websites. Even Dealnews, which charges thousands of yuan, is essentially a discount traffic channel.

When you don’t have a brand effect yet, the prices you offer must be attractive so that more people will add to cart and celebrities will be more willing to cooperate with you in promotion. This is the same concept as selling products on Douyin in China.

For brand promotion, you can use Youtube to make detailed video introductions, and you can hire hundreds of Instagram influencers to create brand hype and increase the premium. If you want different results, the path you choose will definitely be different. In short, each channel has its own characteristics.

Before doing a deal, ask yourself what effect you want to achieve. The more orders outside the site, the better. Many friends are doing FBA, and this year Amazon has adjusted the delivery restrictions. The stocking will not be as fast as before. At this time, it is particularly important to have an inventory plan.

When doing deals, the most frustrating thing is that the product is out of stock. Sometimes too many orders are caused by a discount price, and there is no restocking date. I have worked hard to create a listing, so I won’t say much, you can feel it for yourself...

The reduction in weight is suffocating enough, but out of stock does not mean that the influencers will stop promoting it. If your discount post is forwarded a lot, there is traffic but no conversion, how will your listing perform? Every breath is painful.

There is also a sentence that Lao Yang often says, "Pay attention to check whether the discount code is superimposed, and confirm the effective time and end time..."

Although it is a common saying, it cannot be taken lightly. Often, the overlapping of coupons is sold at super-super-low prices, and some are even sold at 0 yuan. Before making a deal, you must check whether there are overlapping discount codes, long-term discount codes, or store-wide discounts, member discounts, etc.

When I, Lao Yang, help you with off-site work, I always pay attention to the following points. Otherwise, why would I always chase you to make changes? It is simply to reduce your junk traffic and unnecessary losses:

It is possible that there may be 0 orders or very few orders after a deal is made, but within the warranty period, we will re-sell it for free. You also need to check whether the following situations exist: