▶ Video account follow-up navigation It is learned that recently, after several ups and downs, the IPO of Shenzhen-based Suntech Power Holdings Co., Ltd. finally passed the review of the Growth Enterprise Market and was officially approved. It is reported that since its IPO application was accepted on December 18, 2020, Savitech has gone through four rounds of inquiries and one round of implementation of the review center's opinions. The ups and downs of its listing are closely related to the risk of its high reliance on Amazon as a single sales channel. This is the case even for Savi Era, a big seller on Amazon. For small and medium-sized sellers selling on Amazon, Amazon's every move is always on their mind. In recent days, we have learned that Amazon has made several new changes that are closely related to sellers. Amazon updates insurance requirements, increasing costs for small sellers!It is learned that Amazon US recently issued an announcement regarding the commercial liability insurance plan . The announcement stated that starting from June 27, 2022, Amazon will update the US commercial liability insurance program policy as follows: - If the seller's sales on Amazon in the past 12 months exceeded $1 million, the policy may include a deductible if the deductible is listed on the certificate of insurance;
The insured's name must match its legal entity name, except for sole proprietorships, in which case it may match either its legal entity name or the name by which it publicly identifies its business (trade name, doing business as, or DBA).
▲ The picture comes from Amazon announcement It can be seen from the announcement that for sellers with annual sales of less than US$1 million, Amazon stipulates that they cannot purchase insurance with a deductible when purchasing commercial insurance. It is understood that the insurance deductible refers to the amount of loss that the insured must bear before the insurer makes compensation according to the insurance conditions. The essence of this is to help the insurance company avoid some costs , but this is contrary to Amazon's original intention of requiring sellers to purchase insurance (the insurance company can make compensation after the seller runs away due to product problems). According to market conditions, there is a big price difference between insurance with and without deductibles, and the minimum premium for "without deductible" insurance is expected to increase by about 1,000 yuan. Amazon sellers and new sellers who have just entered the market will choose insurance products with deductibles for cost-saving considerations. Therefore, for small Amazon sellers and new sellers, Amazon’s updated insurance requirements are more like a notice of “increasing costs”. However, we also learned that some sellers had received news before that some insurance companies had recently adjusted their offline insurance plans and cancelled the "deductible" insurance plan. Therefore, some sellers have already made some psychological preparations for Amazon's policy update. With the inevitable trend of Amazon platform compliance, purchasing compliance insurance is unstoppable. In view of the fact that sellers have been banned for purchasing fake insurance and POE insurance has gone bankrupt, we would like to remind all sellers that when purchasing insurance products, they must identify formal channels, do not pursue low prices, and ensure that the insurance policies purchased meet Amazon's insurance requirements. In addition, although Amazon is still ruthlessly wielding the sword of "price increase" recently, it has not forgotten to apply the golden medicine of "increasing conversion rate" to the injured sellers. Amazon adjusts its rating system? No negative reviews on sellers’ homepage! We learned that a few days ago, some sellers on the Japanese site reported on the forum that there seemed to be major adjustments to Amazon's rating system. The weight of negative reviews has decreased, the homepage has basically become positive reviews, and the reviews are concentrated in the last two months.
▲ The picture comes from Zhiwubuyan The seller speculated that this was because Amazon had adjusted the rating system: it lowered the weight of negative reviews, likes, and old reviews, and increased the weight of positive reviews and new reviews. Many sellers also said the same thing happened under this post: “There are indeed fewer negative reviews on the homepage than before, but I haven’t seen much change in the number of orders.” “There have indeed been some adjustments to the positions of the positive reviews. Maybe they wanted to boost sales on Member Day, so the number of positive reviews on the first few pages has obviously increased.” “So this is the reason. I was wondering why the two old negative reviews were removed from the homepage. (US site)” However, some sellers mentioned that when they use a browser that logs into the store and opens the front page to view their own links, the homepage is full of positive reviews. However, when they use a clean browser that is not logged into the store, or open the mobile version, they will see that the negative reviews are still on the homepage. Some sellers speculate that this phenomenon is because Amazon defines some customers as people who are interested in the product, and in order to promote transactions, it allows them to see more positive reviews. As for the reason why Amazon adjusted its rating system, many sellers believe that this is due to Amazon's poor performance since the second half of 2021, and the first quarter of 2022 saw its first quarterly loss since 2015. In order to take advantage of this year's Member Day to boost sales, Amazon provided sellers with the "No Bad Reviews on the Home Page" operation for free. ▲ The picture comes from Zhiwubuyan It is learned that Amazon has announced that this year's Prime Day will be held worldwide from July 12 to 13. In this year's Prime Day, Amazon also launched some new features (such as Prime membership subscription function) to help sellers increase sales opportunities. For sellers, if Amazon adjusts the rating system at this time, it will indeed be of great help in improving conversion rates and promoting sales. As of now, the number of Amazon Prime paid members worldwide has exceeded 200 million . Although many sellers do not have high hopes for a huge sales volume on Prime Day, a promotional day that has always been known as the "Amazon Charity Conference", Prime Day is still a good opportunity for sellers who want to increase sales and expand their global business. I wonder if the negative review weight of sellers has been reduced? Welcome to discuss in the comment area~ |
