How to clear negative feedback on Amazon?

How to clear negative feedback on Amazon?
In an article published by foreign media in 2021 on the current status of Amazon's review section, it was written that many messages released by Amazon make people feel that consumers should leave product reviews in the seller feedback section . But the ironic fact is that many Amazon sellers can't figure out the difference between feedback and product reviews, let alone consumers. Before officially popularizing how to delete negative feedback on Amazon, it is important to define what types of feedback there are.

The difference between feedback and product reviews
Product reviews are displayed in the product listing and are about the products that have been sold. Feedback is displayed in the seller information area and is about consumers' evaluation of the seller's overall service and shopping experience. However, in many cases, product reviews can also be seen in the feedback area.

Different types of Amazon sellers have different concerns. For example, sellers with their own brands usually only care about product reviews. Only a few care about feedback.
How to delete negative feedback on Amazon
Take the content shown in the picture below as an example. As soon as you log in to the seller's backend, you can see a large prompt, "Your account may be at risk of being deactivated", and the plug-in shows that it has received a negative feedback saying that the product is too small.

Click to view account health details.

As can be seen from the figure, this account has an order defect rate of 1.89%. Amazon's requirement for sellers is that the order defect rate should not exceed 1%. To know what caused the defect rate to exceed the standard, you need to click to view the details.

Sure enough, it was the negative feedback mentioned above that triggered the system to issue a warning! Click the Manage Feedback page in Seller Central and find the negative feedback. You can see at the top that this feedback is classified as a product review.

To try to remove negative feedback from Amazon, click on “Select” on the right, then click on “Request Removal.” As you can see in the image below, the system will inform the seller of the only circumstances under which feedback can be removed.
Negative feedback can be deleted more often in FBA orders. If consumers have problems with the order experience of FBA products, Amazon will bear the responsibility for the consumer's poor experience, so the backend will agree to delete the feedback and product reviews.
Click it and you will come to the following page, click "Yes".

It only takes a few seconds to get a reply from the system. The response speed of Amazon chatbot is still very impressive. If the robot cannot recognize it, the seller will be asked to open a case at the service desk to explain in detail why he thinks this negative feedback can be deleted.

After all the operations, the account returned to 100% healthy status.

Maintain feedback rating
Wholesale sellers usually don't care too much about product reviews, but focus on maintaining feedback ratings. The products they sell are usually not worried about people buying them, and they will not be affected by product reviews. However, these sellers need to compete with other sellers for the buy box (golden shopping cart). If the feedback rating is lower than that of competitors, they may not be able to get the gold shopping cart in a better period of time.
Amazon said that consumer feedback can be about product packaging and transportation, the quality of customer service, and other comments about product services. The system will automatically delete promotional content, offensive or abusive language, personal information, price feedback, etc. In short, no matter what type of seller, you need to cherish your "feathers" and keep your account in good condition.

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