1. What are the characteristics of Amazon’s “shopping cart”? A major feature of Amazon is that multiple sellers can sell the same product. If multiple sellers sell the same product, these sellers can compete to get the "Featured Offer" for the product, which is commonly known as the "Golden Shopping Cart". This "recommended price" is displayed in the upper right corner of the listing product details page. As long as the product can be delivered to the customer's delivery address, the customer can "Add to Cart" or "Buy Now" here. For many sellers, obtaining recommended quotes is an important step in locking in sales conversions, which can significantly increase sales. Sellers who win the "Recommended Offer" are selected by Amazon from a large number of qualified sellers based on conditions such as product price, supply and the buyer's shipping address. Of course, more other offers are also displayed on the product detail page. Up to three additional offers will appear in the "Other Sellers on Amazon" box on the product detail page. The remaining offers will be folded under the "new & used" link, which can be clicked to expand all offers for the item. Sellers who did not win the recommended offer will be folded. Therefore, obtaining a recommended quotation means having traffic and owning the main channel to conduct transactions with customers. In order to provide customers with the best shopping experience, sellers must meet the corresponding requirements to be eligible to compete for shopping cart display positions. But! Even if your product qualifies for the Buy Box, it is not guaranteed to win the Featured Offer. Of course, you can take some steps to increase your chances of winning the Featured Offer.
2. Meet the basic conditions for obtaining a "recommended quotation": 1. Have a professional seller account 3. Comply with Amazon’s fair market pricing rules Sellers can improve their chances of getting a "recommended offer" by doing the following four things: 1. Set competitive prices for your products Use the tools provided by Amazon to regularly review your product pricing and ensure it is competitive. 2. Offer faster delivery and free delivery Providing faster delivery solutions such as FBA is more likely to win recommended quotes 3. Provide first-class service Amazon evaluates customer service in several different ways, and recommends that sellers pay more attention to indicators such as "Order Defect Rate", "Cancellation Rate" and "Late Shipment Rate" in the account status. This will not only help you win recommended quotes, but also earn you the respect and trust of buyers. 4. Keep your inventory in stock If you are out of stock, when customers place an order, there is no product to buy, and you will lose the recommended offer. Please pay attention to the inventory level of the product, especially to improve the logistics plan for the best-selling products. During big promotions such as Prime Day and Black Friday Cyber Monday, it is easy for the best-selling products to be out of stock and cause the recommended offer to be lost. Note: Your offer may be considered "ineligible for recommended offer" due to "account performance" or other risk factors. Sellers are advised to ensure that their accounts are healthy and operate in compliance with regulations. 3. How to increase your chances of getting the Amazon shopping cart 2. Delivery time is 1~3 days; 3. Improve Seller Rating index; 4. Order missing rate (ODR) <1%; 5. Shipping delay rate <4%; 6. Cancellation rate before shipment <2.5%; 7. Improve customer satisfaction, with an average product rating of more than 4 stars. 4. In what cases will the seller not have a shopping cart? 1. New listings may not have a shopping cart, especially for self-delivery. When you use FBA, and the weight of the listing increases, a shopping cart will naturally be assigned to you! 2. A listing that is operating normally may encounter copycat sales, with multiple sellers competing for the shopping cart. At this time, your shopping cart share may be divided. Because the system will make decisions based on the performance of all sellers based on algorithms, of course, it is also based on algorithms, but you may be robbed, so it is important to drive away copycats! 3. Listings that no one buys may not have a shopping cart. This is easy to understand. Without sales, you don’t deserve a golden shopping cart! 4. If there are too many negative reviews, the shopping cart will be gone; if there are too many negative reviews, the ranking will naturally be very low, and you will not be eligible for the gold shopping cart! 5. The product price has no advantage, and the shopping cart is gone; because the platform is definitely on the side of the buyer, if your price is relatively high, of course the same product with a lower price will have a better performance opportunity! The peak season at the end of the year has arrived. Traffic is more important for sellers at this moment, and getting the Amazon Gold Shopping Cart is even more critical!
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